Marketing Automation Manager

About the role

Tyro is investing in the future of customer engagement, creating smarter, more personalised experiences at scale. As our Marketing Automation Manager, you'll play a key role in shaping and delivering lifecycle marketing programs that drive engagement, retention, and growth. Working across Marketing, Product, Data, and Customer teams, you'll combine strategic thinking with hands on execution to elevate Tyro's marketing automation capability and customer experience.

What you'll do

• Lifecycle Marketing: Design, build, and optimise customer journeys across acquisition, onboarding, growth, retention, and reactivation.
• Marketing Automation: Deliver and build new automated program capabilities across email, SMS, push notifications, and in app communications.
• Personalisation: Create targeted and relevant customer experiences through effective segmentation and audience strategies.
• Capability Building: Help scale Tyro's lifecycle marketing maturity by introducing best practices and new ways of working.
• Cross Functional Collaboration: Partner closely with Product, Data, Customer Marketing, Compliance, and external partners to deliver impactful campaigns.
• Optimisation: Use data, testing, and customer insights to continuously improve engagement, conversion, and commercial outcomes.
• Leadership: Act as a marketing automation SME, mentoring and training team members and sharing knowledge across the business.
• Innovation: Identify opportunities to leverage AI and emerging technologies.

What you'll bring

• Salesforce Marketing Cloud Expertise: Proven hands on experience leveraging SFMC to deliver personalised, data driven customer journeys and campaigns. Bonus points if Marketo is also part of your marketing automation toolkit.
• Lifecycle Marketing Experience: Strong experience building and optimising customer journeys, nurture programs, and personalised communications.
• Platform builds: Capable of working in project teams to stand up new martech platforms and build out new processes & workflows.
• Data & Segmentation Expertise: Confidence working with complex customer data, audience segmentation, and customer data platforms.
• Stakeholder Management: Strong communication skills with the ability to influence and collaborate across technical and non technical teams.
• Cross Channel Experience: Experience delivering campaigns across email, SMS, push notifications, and other digital channels.

What's in it for you?

Tyro is committed to a diverse, inclusive workplace where everyone thrives. We welcome applicants of all backgrounds and are an equal opportunity employer. If you need accommodations or adjustments at any stage of the recruitment process, simply inform our Talent team during your conversation with them.

You'll also receive:

• A mix of in office and remote working (3 days in the office)
• Learning and career development opportunities
• 18 weeks paid primary carers leave
• 12 weeks paid secondary carers leave
• Annual team based volunteer day
• Birthday Leave
• Power Up Day (Additional day of leave)
• Weekly team social events, snacks, craft beer and wine, ping pong and video games
• Taco Tuesdays
• Mental health and wellness initiatives
• Novated leasing

Tyro is committed to a diverse, inclusive workplace where everyone thrives. We welcome applicants of all backgrounds and are an equal opportunity employer. If you need accommodations or adjustments at any stage of the recruitment process, simply inform our Talent team during your conversation with them.