Team Member- Digital Marketing

Job Description

Team Member – Digital Performance Marketing (B2B Tech / SaaS Lead Generation)

Company	Tata Tele Business Services (Enterprise Business)
Website	https://www.tatatelebusiness.com/
Location	Turbhe, Navi Mumbai
Experience	5–8 years
Level	Manager level
Reports Into	Digital Marketing Head

Role Objective

Own paid digital demand generation. You are measured on revenue-attributable not clicks, impressions or lead counts. Every campaign is tracked from enquiry through BANT qualification ( sales qualified leads) to order value.

What Makes This Role Different

• This is not a generic “run ads” role. TTBS maps every digital campaign end-to-end: enquiry → BANT-qualified opportunity → revenue. You will own that mapping, not just the media spend.
• You will be evaluated on lead quality and revenue-attributable outcomes, not volume of leads or vanity metrics (CTR, impressions, reach).
• You are selling technology/connectivity solutions to businesses — stakeholders (IT team, procurement, business owner) and objective is B2B lead generation, not B2C.

Key Responsibilities

• Drive quality enquiries across Search (SEM), Display, YouTube, Meta, LinkedIn, Affiliates, and Native ad channels.
• Build and optimize full-funnel campaigns with a primary KPI of revenue-attributable pipeline — not just lead count.
• Hands-on execution across Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Partner with call centre teams to close the loop from enquiry to closed revenue and feed that data back into campaign optimization.
• Segment and target the right ICP (Enterprise vs. SMB) across digital platforms — messaging, offer, and channel mix differ by segment.
• Own performance reporting: enquiry-to-revenue funnel metrics, ROI, and channel-level attribution, presented to senior management.
• Translate technology product/service portfolio (ILL, SIP/PRI, cloud telephony, M365, Azure, cybersecurity, WABA/RCS) into campaign messaging that resonates with a B2B buyer.

Must-Have Experience

• 2+ years generating enquiries/pipeline for a B2B technology or SaaS company selling into the Indian market — not B2C, not general agency media buying without a B2B tech client base.
• Demonstrated experience tracking campaigns beyond the lead — into BANT ( sales qualification) and/or revenue — and reporting ROI on that basis (not just CPL).
• Hands-on, own-account experience in Google Ads and Google Analytics (agency-managed accounts without direct platform access do not count).
• Working knowledge of Meta Ads Manager and LinkedIn Campaign Manager for B2B targeting (job title, company size, industry-based targeting, not just interest-based).

Strong Plus

• Experience selling to both Enterprise and SMB segments, with an understanding of how messaging, budget, and sales cycle differ between the two.
• Prior experience in telecom, connectivity, cloud, or cybersecurity B2B products.
• Google Ads / Analytics certifications.
• Exposure to CRM-based attribution tools (HubSpot, Salesforce, LeadSquared, or similar) for funnel tracking.

Core Skills

• Strong analytical, data-driven decision-making — comfortable owning a dashboard, not just receiving one.
• Clear written and verbal communication for cross-functional collaboration (call centre, agency, creative, senior management).
• Ability to manage multiple concurrent campaigns/product lines and reprioritize under shifting targets.
• Self-directed; comfortable operating with incomplete data and improving measurement over time.