Membership Experience Lead

V&C Associates are are proud to be working with this unique organisation.

Our client, one of the UK's most reputable and known heritage brand that has held royal warrants for the past century, has a newly created position within their Events team. This time -honoured business has a loyal customer base and a growing membership proposition at the heart of its strategy.

Known for their in house events and FMCG line has a newly created role for Membership Lead within the Membership Department with real ownership reporting to Head of Events and Experiences. You'll shape and deliver the annual membership programme — a distinctive calendar of events, experiences and cultural partnerships that drives engagement, acquisition and retention, and brings the brand's heritage and expertise to life.

The Role

• Own the annual membership events and cultural calendar, from concept through to delivery
• Curate a differentiated programme aligned to customer tiers, commercial objectives and a premium brand positioning
• Create compelling themes and narratives spanning food and drink, dining, travel, culture and luxury lifestyle
• Develop residencies, guest collaborations and co-created programmes that deliver genuine customer value
• Design the full customer journey — every touchpoint before, during and after each experience
• Build and activate strategic partnerships with brands, cultural institutions, chefs, producers and venues, working alongside the Partnerships Manager
• Leverage the client's unique producer and supplier network to unlock exclusive access and experiences
• Collaborate across Membership, Private Clients, Buying, Marketing and Hospitality teams
• Set clear objectives, budgets and success measures; use attendance, engagement and commercial data to evolve the programme
• Host customers at key events and stay ahead of trends across luxury hospitality, food and drink, travel and culture

About You

• Proven experience delivering premium customer experiences, luxury hospitality programmes, cultural programming or membership initiatives
• Creative and commercially minded — you develop distinctive experiences that deliver measurable value
• Strong project management skills, comfortable running multiple projects with exceptional attention to detail
• A skilled relationship builder with partners, brands and stakeholders at every level
• Data-literate: you use customer insight and performance metrics to shape programming decisions
• Excellent communicator, verbally, in writing and in the room
• Naturally curious, with a genuine passion for hospitality, food and drink, travel, culture and craftsmanship
• Entrepreneurial and self-directed — you thrive with autonomy in a newly created role
• Flexible on hours, including evening and occasional weekend events