Creative Strategist (Freelance)

Creative Strategist (Freelance)

Contract: Freelance

Start: Immediate / Urgent

Location: London

Working Pattern: Hybrid – 3 days in the office

The Opportunity

We’re looking for a Freelance Creative Strategist to immediately support a busy creative studio developing campaigns and entertainment-led ideas for major brands.

This role is about finding the insight behind the idea – understanding audiences, culture and the brief, then turning that thinking into a clear creative direction that teams can build from.

You could come from advertising strategy or planning, bringing strong brand and audience fundamentals with an appetite for digital, or from a social publisher / digital content environment where you’ve developed a strong instinct for what audiences actually choose to watch, particularly on YouTube.

The Role

• Interrogate client briefs and uncover the audience or cultural insight behind them.
• Develop clear strategic territories that inspire strong creative ideas.
• Shape campaign narratives, propositions and positioning.
• Work alongside creatives and producers during concept development.
• Research audiences, culture, competitors and emerging behaviours.
• Build compelling strategic thinking into pitches and client presentations.
• Connect traditional brand thinking with the way audiences consume entertainment today.
• Bring informed thinking around YouTube, digital formats and audience behaviour into the creative process.

Requirements

• Experience as a Creative Strategist, Strategist, Planner or similar.
• Background in advertising, creative agencies, branded entertainment, publishing or digital content.
• Strong ability to turn research and audience insight into simple, compelling strategic thinking.
• Excellent written, presentation and storytelling skills.
• Comfortable working closely with both creative and client teams.
• Strong knowledge of brands, culture and consumer behaviour.
• An enthusiasm for YouTube and modern digital entertainment, alongside strong traditional strategy fundamentals.
• Available immediately or at short notice.