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Data Analyst with MMM & Consumption Data

LorienLondon🇬🇧United KingdomPosted 25 Jun 2026

Why This Role Stands Out

You will play a pivotal role in enhancing media spend coverage through Marketing Mix Modelling, directly impacting a 5% increase in media spend ROI for a leading global company. This hybrid role offers a fantastic opportunity for a seasoned Data Analyst with MMM and consumption data experience to translate complex modeling results into actionable business insights and gain exposure to diverse modeling squads.

Quick Overview

Work Type
On Site
Schedule
Temporary/Casual
Level
Mid Senior

Job Description

Data Analyst with MMM & Consumption Data 6 Months Contract Inside IR35Remote/1 day onsite a monthBanksideMy client a top Global company are currently looking to recruit a Data Analyst with Marketing Mixed Modelling (MMM) experience working with Consumption and Media Data to join their team on a 6-month contract basis. Please note if successful this position will need to set up via an Umbrella Company/PAYE. The MMM project includes all work pertaining to improving media spend coverage of Marketing Mix Modelling from 65% to 80% at our client through availability of Marketing Mix Models (in-house and outsourced to a modelling partner).Multiple squads are part of the MMM initiative and loosely ladder up into the follow different areas:

  • Modelling.
  • Data Ingestion & automation.
  • Internalisation of external developed architecture.
  • Visualisation.

Background

  • As we continue to increase the coverage of MMM via our internally built capability, we require a Data Analyst with MMM, Consumption and Media Data to aid the Business Units (BUs) translate modelling results into actionable insights to realise value.
  • We require a seasoned Data Analyst with MMM experience to support on the scope of MMM deliveries, deliver model results and create and check data within Consumption and media Data sets.

Scope

  • Work with MMM Consultants and stakeholders to support on the scope of MMM deliveries (including what data to include and aligning on the scope of the models).
  • Over 2026, deliver 25 BMCs models (phased quarterly).
  • Track value realisation with the aim to show a 5% increase in ROI from media spend.

Key experience for the Data Analyst with MMM & Consumption Data:

  • Experience in data analysis with MMM - Marketing Mixed Modelling, and working with data sets including Consumption data, Media data, sales and distribution data; and other relevant data sets.
  • Experience analysing and delivering data sets and models
  • Experience delivering data analysis within MMM for clients with a global footprint (e.g. involved in projects across EMEA, APAC, US, LATAM etc.

Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.

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