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Recently postedFull timeMarketing

Product Marketing Executive

Acuro Associates LtdGuildford, Surrey🇬🇧United Kingdom

Why this role stands out

This role offers an exceptional opportunity to accelerate your career within a global software leader, providing a competitive salary of up to £50,000 and the perfect balance of hybrid flexibility. You will thrive in this position if you are a data-driven strategist eager to leverage AI-powered tools to shape product messaging and drive impactful, high-visibility marketing campaigns. Take the next step in your professional journey and apply today to join a collaborative team where your contributions will directly influence international growth.

Quick overview

SeniorityMid Senior
Employment typeFull Time
Work modeHybrid
LocationGuildford, Surrey, United Kingdom
Stakeholder ManagementMicrosoft OfficeSEOCampaign ManagementDemand GenerationDigital MarketingProduct MarketingProject Management

Job description

Product Marketing Executive

Hybrid / Remote (2-3 office days/2-3 home based Software Organisation

40,000 - 50,000 + Benefits

Are you a creative and data-driven B2B marketer looking to take ownership of product marketing initiatives in a global software business?

We are seeking a Product Marketing Executive to help drive awareness, lead generation, customer engagement and product adoption across a growing portfolio of software solutions. Working closely with Product Management, Sales and Marketing teams, you will play a key role in delivering go-to-market programmes, creating compelling messaging, managing campaigns and leveraging AI-powered marketing tools to improve performance and business outcomes.

This is an excellent opportunity for an ambitious marketing professional who enjoys combining strategic thinking with hands-on campaign execution in a fast-paced software environment.

As Product Marketing Executive, you will:

  • Execute product marketing campaigns aligned to product roadmaps and commercial objectives
  • Support go-to-market initiatives for new product launches and enhancements
  • Develop product messaging, positioning and value propositions
  • Create sales enablement content, presentations, customer-facing materials and marketing collateral
  • Drive demand generation activities and support lead nurturing programmes
  • Monitor campaign performance, ROI, conversion rates and pipeline contribution
  • Analyse marketing data and provide recommendations for continuous improvement
  • Track market trends, customer needs and competitive activity
  • Manage digital marketing assets and ensure content remains accurate and compliant
  • Collaborate with Product, Sales and Marketing teams across international markets

AI-Enabled Marketing

A key aspect of this role is the practical application of AI within modern marketing operations. You will:

  • Utilise AI tools to support content creation, audience targeting, campaign execution and optimisation
  • Apply AI-driven approaches to lead scoring, segmentation and marketing efficiency
  • Develop repeatable AI-assisted workflows to improve productivity and consistency
  • Ensure AI-generated content aligns with brand standards, data privacy and compliance requirements
  • Help promote AI best practices throughout the marketing organisation

You'll ideally have:

  • 2-4 years' experience in Product Marketing, Marketing Communications or B2B Campaign Management
  • Experience working within SaaS, software, cloud or technology-led organisations
  • Strong understanding of demand generation, lead management and marketing funnels
  • Experience with HubSpot
  • Knowledge of digital marketing channels including SEO, social media, analytics and website management
  • Strong communication and stakeholder management skills
  • Excellent organisational and project management capabilities
  • Strong analytical skills with the ability to turn data into actionable insight
  • Proficiency in Microsoft 365

Desirable Experience

  • Healthech experience
  • Practical experience with AI-driven marketing platforms and workflows

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