Digital Marketing Coordinator

Digital Marketing Coordinator

We're recruiting for a Digital Marketing Coordinator to join an established and growing FMCG business based in Worcestershire. This is a varied role offering the opportunity to take ownership of the company's digital presence while supporting wider marketing and brand activity.

The Role

As Digital Marketing Coordinator, you'll take day-to-day ownership of the company website and help develop its digital presence across SEO, AEO, email marketing and performance reporting.

Your responsibilities will include:

- Managing and developing the company website, ensuring content is accurate, engaging and up to date.

- Creating and updating WordPress pages, news articles and landing pages.

- Managing ongoing SEO activity and identifying opportunities to improve organic search performance.

- Developing the company's approach to AEO and AI search visibility.

- Monitoring website performance through Google Analytics and Google Search Console.

- Planning, creating and delivering customer email campaigns and newsletters through Mailchimp.

- Supporting social media activity across LinkedIn, Instagram, Facebook, TikTok and other relevant channels.

- Writing engaging copy for websites, social media, newsletters, campaigns and wider marketing materials.

- Supporting digital campaigns, product launches, brand activity, presentations and company communications.

- Coordinating with external agencies, designers, printers and other suppliers.

- Producing monthly reporting across website, SEO, email and social activity, using insights to recommend improvements.

About You

We're looking for someone with previous experience in digital marketing or a broader marketing role, who is proactive, commercially minded and comfortable taking ownership.

You'll ideally have:

- Hands on experience managing and updating websites using WordPress or another CMS.

- Good working knowledge of SEO and digital content optimisation.

- Strong copywriting and written communication skills.

- Experience using Mailchimp or a similar email marketing platform.

- Confidence working with analytics and campaign data to understand performance and identify opportunities.

- Excellent organisation and attention to detail.

- The ability to manage multiple projects and deadlines.

- A proactive approach, with the confidence to work independently while collaborating effectively within a small marketing team.

- Experience within FMCG, food, fresh produce, agriculture, wholesale or another B2B environment would also be beneficial.

A full UK driving licence and access to a car is essential for occasional site, supplier and event visits.

What's on Offer?

Salary circa 35,000

Private medical insurance

Life assurance of up to 4x salary

28 days' holiday, including bank holidays