Oracle CX Marketing Lead

Oracle CX Marketing Lead
Remote

 Key Responsibilities

• Lead end-to-end implementation of Oracle CX Marketing solutions.
• Design and implement Oracle Eloqua and Oracle Responsys marketing automation campaigns.
• Develop customer journey orchestration across email, SMS, mobile, web, and social channels.
• Configure lead management, lead scoring, nurturing, segmentation, and campaign workflows.
• Integrate Oracle CX Marketing with Oracle Sales Cloud, CRM, ERP, and third-party applications.
• Build personalized customer experiences using Oracle Unity Customer Data Platform (CDP).
• Manage campaign execution, performance monitoring, and optimization.
• Develop dashboards and reports to measure campaign effectiveness and marketing ROI.
• Collaborate with Sales, Product, Customer Success, and IT teams for successful project delivery.
• Ensure data governance, GDPR/privacy compliance, and marketing best practices.
• Mentor junior consultants and provide technical leadership.

Required Skills

• Oracle Eloqua Marketing Automation
• Oracle Responsys Campaign Management
• Oracle Fusion Marketing
• Oracle Unity Customer Data Platform (CDP)
• Customer Journey Orchestration
• Lead Management & Lead Scoring
• Campaign Management
• Marketing Automation
• Customer Segmentation & Personalization
• Email Marketing
• Landing Pages & Forms
• CRM Integration (Oracle CX Sales, Salesforce, Dynamics)
• REST APIs & Web Services
• SQL & Data Management
• Marketing Analytics & Reporting
• Agile/Scrum Methodology

Technical Skills

• Oracle Eloqua
• Oracle Responsys
• Oracle Unity CDP
• Oracle Fusion Marketing
• Oracle CX Sales
• Oracle Integration Cloud (OIC)
• REST/SOAP APIs
• HTML/CSS (Email Templates)
• SQL
• Oracle Analytics Cloud (OAC)
• Oracle BI Publisher

 Best Regards,
Praveen