Digital Marketing Specialist

The Advocates - Driggs, Bills & Day seeks a Digital Marketing Specialist to drive online visibility and client growth for a busy plaintiff side law firm. In this role, you'll plan and execute multi channel campaigns across SEO, paid search, social media, email, and content marketing to generate qualified leads. Responsibilities include managing the firm's website and analytics, optimizing landing pages, coordinating digital advertising vendors, and creating compelling, brand aligned content. You'll collaborate closely with attorneys and staff, track performance, and refine strategies to support client advocacy and business development goals.

Responsibilities

• Plan and execute digital marketing campaigns to drive client leads
• Manage website content, SEO, and landing page optimization
• Develop and manage paid search and social media advertising
• Create and schedule social media and email marketing content
• Monitor campaign performance using analytics tools and report results
• Collaborate with attorneys and staff on messaging and content topics
• Maintain consistent brand voice across all digital channels
• Conduct A/B testing and optimize campaigns based on data
• Coordinate with external marketing vendors and agencies as needed
• Stay current on digital marketing trends and legal industry best practices

Required Skills

• Digital marketing strategy
• SEO and SEMGoogle Ads campaign management
• Google Analytics and reporting
• Social media advertising
• Email marketing platforms
• Content marketing and copywriting
• Landing page optimization and A/B testing
• Marketing automation tools (e.g., Hub
• Spot, Mailchimp)
• CRM and lead tracking tools
• Basic HTML/CMS management
• Graphic or visual content tools (e.g., Canva, Adobe Creative Cloud)