Sales Counselor

Erickson Senior Living, headquartered in Baltimore, Maryland is a national provider of senior living and health care with campuses in 11 states—and growing. Erickson Senior Living develops and manages senior living communities and health services across the country. We achieve industry–leading results in customer satisfaction, driving high occupancy, and positive health outcomes.

We are hiring for our Sales team at Ava Lakes, Erickson Senior Living’s future community in Boynton Beach, FL. Upon completion, Ava Lakes will feature more than 700 independent living residences and over 100 assisted living, memory care, and skilled nursing residences. Residents will enjoy a vibrant waterfront lifestyle complemented by resort-style amenities, including fitness and aquatic centers, multiple dining venues, walking trails, a life enrichment center, dog park, amphitheater, and expansive outdoor gathering spaces. Ava Lakes will deliver an exceptional retirement experience, combining active living, waterfront surroundings, premium amenities, and enhanced storm preparedness to create one of South Florida’s premier senior living destinations.

Join our team as Sales Counselor who is the lead sales professional who presents and sells the community to prospective residents. This position is responsible for meeting with prospective residents during regular daily appointments, applying effective sales techniques, providing leadership to the sales team, and meeting or exceeding deposit, reservation, and settlement/revenue goals.

What we offer

A culture of diversity, inclusion, equity and belonging, which builds on our mission, vision and values

Medical, dental and vision packages, including an annual reimbursement for qualified wellness expenses, personal health coaching and telemedicine options

PTO Plans, PLUS company paid volunteer hours for eligible team members, in accordance with applicable state law

401k for all team members 18 and over with a company 3% match

Onsite medical centers, providing wellness visits and sick care for all team members over 18 years of age

Free access to our on-site Team member Health and Well-Being Centers, plus Well-Being programs, tools and resources for you and your immediate family members

Education assistance, certification reimbursement and access to over 6,000 courses through our online learning library, designed to enhance your current skills and build new ones

Growth Opportunities – grow with the company as we open new communities and expand on our existing ones!

Compensation: Commensurate with experience starting at $60,000 annually, plus generous commission and bonus plans.

How you will make an impact

Conducting daily appointments and building trusting relationships with prospective residents

Participating in community marketing events

Working with the Sales Director and corporate Strategic Marketing team on advertising campaigns and incentive programs for the particular community target area and customers

Identifying, qualifying, and owning prospect leads through referrals, phone interactions, face-to-face interactions, advertising leads, etc., and follow-through to inspire them to take action.

Influencing prospects through strategic messages, tactics, talking points, events, etc. and customized incentives

Providing leadership to the sales team, including coaching Sales Associates on sales techniques, reviewing calls/ contacts made by associates, and overall education about Erickson Senior Living lifestyle and services.

What you will need

Minimum of 2 years successful marketing or sales experience is required.

Senior living sales experience preferred.

Knowledge of sales techniques.

Please note that specific state regulations and requirements may be applicable. These regulations take precedence over the requirements outlined in the job description.

Please read: The Florida Agency for Health Care Administration (AHCA) requires all new hires to successfully complete and pass an extensive Level 2 background screening, which covers U.S. Federal, State and City checks (submitting fingerprints), prior to the start of employment. For more information you can visit their website:

Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment on the basis of race, color, religion, sex, age, national origin, marital status, veteran status, mental or physical disability, sexual orientation, gender identity or expression, genetic information or any other category protected by federal, state or local law.