Technical Copywriter with Accountant Facing Messaging including ProPartner

Fintech

Atlanta GA- work hybrid

Must be local to apply

Needed ASAP

Contract role

Must work on W2

No C2C

Technical Copywriter with Accountant Facing Messaging with ProPartner

The Technical Copywriter brings strong technical craft to accountant-facing messaging, primarily supporting ProPartner within IAS (Company Accountants Suite) and the broader accountant ecosystem, with additional work extending into VAR/IES partner programs. This person sits at the intersection of partner programs, product marketing, and brand storytelling, setting the messaging strategy that ties together go-to-market campaigns, program launches, thru-partner campaigns, and partner-facing enablement materials across multiple Intuit brands (QuickBooks, Intuit Enterprise Suite).

This person leads copy for complex, technical partner initiatives end-to-end, working within established brand frameworks. They move fast, get first-hand answers from the teams closest to the work, and are trusted to make sound messaging decisions with minimal oversight, contributing directly to some of Intuit's most strategically significant partner relationships.

What you'll do here:

• Support copy across the full partner marketing portfolio, from partner program launches like IAS (Accountants Suite, home to ProPartner) and GPP ( global partner program, covering VAR/IES), brand systems, thru-partner campaigns, and partner-facing enablement materials.
• Build and maintain messaging hierarchies for the accountant audience, working inside Intuit's legal-approved copy framework and knowing when to submit for review versus adapt from approved assets.
• Synthesize complex briefs into clear, compelling copy that aligns with business objectives, product positioning, and partner program goals, often across multiple brands.
• Proactively ramp up on new partner programs and product areas, including IAS, IES, QuickBooks Advanced, Billpay, Payments, Workforce, ProPartner Accountants, and GPP/VAR/IES, to build first-hand understanding and partner fluency with project managers, marketers, and designers to get answers.
• Own copy delivery end-to-end with minimal hand-holding: from shaping messaging frameworks to writing campaign copy, in-product integrations language, sales enablement materials, partner playbooks, and brand narrative, knowing when to loop in stakeholders versus move independently.
• Partner closely with Partner and Accountant Marketing Leads, Brand, and Product Marketing as a trusted thought partner on messaging strategy, ensuring copy is benefits-driven and consistent from external partner communications to internal messaging guidance.
• Use data, legal frameworks, and partner research to validate messaging decisions and continuously optimize copy for clarity, conversion, and partner audience comprehension.
• Act as a resourceful problem-solver when information is incomplete, tracking down the right people and answers rather than waiting for a perfect brief.

Skills

We'd love to hear from you if you can check a lot of these boxes:

• 5+ years of experience in copywriting for SaaS, marketing technology, FinTech, or partner/channel marketing, including experience operating at a senior or staff level.
• Demonstrated ability to move fluidly between technical, product, and marketing language, quickly grasping complex features, partner program structures, and business models well enough to explain them simply to any audience.
• Proven track record of taking initiative and driving content execution across multiple teams and time zones with minimal direction, including navigating legal and compliance reviews.
• A portfolio that demonstrates measurable impact, systems thinking, sharp product and messaging judgment, and clear, human-centered copywriting across multiple products or brands.
• Experience with partner ecosystems, channel programs, or co-marketing, including writing for program launches, enablement, and partner-facing communications.
• Ability to write for non-marketing, technical audiences, translating product and partner-program language into copy that lands with partner-facing operators, not just marketers.
• Resourcefulness and agility in fast-paced, ambiguous environments, with the ability to prioritize feedback and pivot direction without sacrificing quality.
• Fluency with Figma, Slack, Claude, and Google Workspace.
• Bonus: Experience with accountant marketing, brand system writing, or writing across multi-brand portfolios.

How you'll work

You'll operate as a senior contributor embedded in a small, fast-moving in-house creative studio serving the full GBSG partner marketing organization. You'll take the lead on integrated campaigns and program launches, driving messaging that aligns creative output to wider business goals and partner program strategy, ensuring every touchpoint reflects strong brand stewardship and meets partner requirements.

You're comfortable with ambiguity and context-switching: one week you may be writing campaign copy for an accountant launch, the next you're developing the voice and messaging framework for the Global Partner Program's MVP launch. You know how to get from question to answer quickly, whether that means digging into the product yourself, attending a partner op mech (partner operating-mechanism meeting), or getting the right people on a call.

You'll workshop copy in Figma, participate in live creative reviews, and collaborate closely with Product, Design, Partner Marketing, and Legal stakeholders for approvals, delivering high-impact content at pace without compromising quality or clarity.

Success looks like:

• A ProPartner Accountants narrative that exists where none did before, translating the program framework into a story that lands with firms.
• A consistent, legally-approved messaging foundation that carries firms cleanly through the ProAdvisor to ProPartner and QBOA to IAS transitions.
• A working versioning system that lets the IAS (accountant) and GPP (VAR/IES) tracks share a common brand system and program narrative, cutting duplicate effort.
• Enablement content to increase adoption within accountants as well as providing thru-partner campaigns to drive growth of MidMarket products and revenue.
• Strong cross-team alignment, built through fast, proactive collaboration with accountant and partner marketing leads.
• Measurable business impact: copy that drives product adoption, program activation, certifications, and trust.