Paid Ads Specialist

Paid Ads Specialist

Experience: 3-4 Years Location: Pan India (Remote) Employment Type: Full-Time

Salary: 3,00,000 - 4,20,000 LPA

About Millennial Company

Millennial Company is a UK-based digital marketing agency with offices in the UK, Dubai, and India. We work with brands across industries to build a strong digital presence through creative content, performance marketing, and data-driven strategies.

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Job Overview

We are looking for a results-driven Paid Ads Specialist with 3-4 years of hands-on experience managing and scaling paid advertising campaigns. The ideal candidate is analytical, performance-focused, and skilled at maximising ROI across Google, Meta, and LinkedIn platforms.

Role & Requirements

Campaign Management

• Plan, execute, and optimise campaigns across Google Ads, Meta Ads, and LinkedIn Ads.

• Develop full-funnel paid marketing strategies - from awareness to conversion.

• Manage campaign budgets, bidding strategies, and scale high-performing campaigns.

• Conduct paid audience targeting, segmentation, and competitor analysis for ad campaigns.

Optimisation & Testing

• Continuously monitor and optimise KPIs: CTR, CPC, CPA, and ROAS.

• Perform A/B testing on ad creatives, copies, and landing pages to improve conversion rates.

• Iterate on creative strategies based on performance data and platform insights.

Tracking & Analytics

• Set up and manage tracking via Google Tag Manager, conversion tracking, and Meta/LinkedIn pixels.

• Analyse campaign data using Google Analytics 4 and platform-native dashboards.

• Prepare weekly and monthly performance reports with clear, actionable insights.

Client & Team Collaboration

• Communicate with clients, present performance reports, and align ad strategies with business goals.

• Coordinate with internal teams (creative, content) to ensure timely campaign execution.

What We're Looking For

• 3-4 years of dedicated paid advertising experience - agency background preferred.

• Strong hands-on knowledge of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.

• Proficiency in GTM, GA4, and pixel/event tracking setup.

• Strong analytical mindset with the ability to interpret data and make campaign decisions.

• Excellent communication, client-handling, and remote project management skills.

Next steps:

After applying, please keep an eye on your email (including spam/promotions folder).

You will receive a message shortly with instructions to continue your application for round 1 through our AI Flowmingo interview process. No further action is needed until then.