Digital Acquisition Marketing Specialist

Learn more about our brands. We’re Looking For A(n): Digital Acquisition Marketing Specialist Location: Remote (El Segundo, CA and/or Burbank/North Hollywood, CA) What You’ll Be Doing: The Digital Acquisition Marketing Specialist is responsible for managing a specific product(s) with the primary goal of acquiring new customers on multiple platforms including but not limited: Meta, Google, Youtube, CTV, Taboola, Outbrain, and others. This person will be the main go to person for all things associated with this product and is involved in the entire acquisition cycle. This role works cross functionally with all departments and will lead team meetings with the creative teams. This role will also be responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front-end. Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization. Lead creative meetings to analyze ad results while also coming up with new ideas for testing. Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages. Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins. Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates. Regularly analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisition. Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place. Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals Able to interpret test results to make data-driven decisions. Proficient at managing multiple projects and able to organize, prioritize and structure workload Comfortable with basic image editing softwares Creative thinker who can take constructive feedback Bachelor’s Degree or equivalent experience Bachelor’s Degree in Marketing 1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing. Experience optimizing sales funnels via A/B testing. Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals. 3-5 years of Digital Acquisition/ Performance Marketing Experience optimizing/strategizing video ad creatives Comprehensive healthcare coverage - We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. Annual bonus We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Reimbursements for a portion of personal cell phone and internet usage for eligible employees. Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. Through our charity sponsorships, you can make a positive impact on communities worldwide. Potential for quarterly KPI bonuses. The base salary range is $68,400-$91,300, plus bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. please click here to find the pay differential in your state of residence if the role is remote.

A Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Pet Brands directly at safety@goldenhippo.