SFDC Marketing Cloud- Need Visa Independent Candidates

Salesforce Marketing Cloud Personalization (Interaction Studio)

• Design, develop, and implement solutions in Salesforce Marketing Cloud
• Build and manage multichannel campaigns using:
  • Email Studio
  • Journey Builder
  • Automation Studio
  • MobileConnect
• Mandatory - Implement and manage realtime personalization campaigns using Salesforce Marketing Cloud Personalization (Interaction Studio)
• Configure user tracking, events, and data models including:
  • User profiles
  • Product/content catalogs
  • Behavioral and interaction data
• Develop and deploy web personalization experiences such as popups, banners, and recommendations
• Configure and manage Web SDK and sitemap configuration
• Create dynamic and personalized email content using:
  • AMPscript
  • SSJS (ServerSide JavaScript)
• Design and optimize data models using Data Extensions
• Build audience segments and targeting rules
• Manage triggered and transactional messaging
• Perform A/B testing and campaign optimization using performance insights
• Monitor campaign performance, troubleshoot issues, and ensure deliverability best practices
• Integrate Salesforce Marketing Cloud with external systems using REST/SOAP APIs
• Ensure accurate data capture, identity resolution, and customer profile consistency

 Salesforce (CRM) – Required Understanding

• Good understanding of the Salesforce ecosystem and how it integrates with Marketing Cloud
• Working knowledge of Sales Cloud, including core objects such as Leads, Contacts, Accounts, Opportunities, and Campaigns
• Experience with Marketing Cloud Connect and CRM–SFMC data synchronization
• Ability to align marketing journeys with lead management, nurturing, and handoff to sales team
• Basic understanding of Salesforce data models, roles, profiles, and permissions
• Nice to have knowledge on  – LWC, Apex Trigger, Batch classes, SOQL

 Collaboration & Stakeholder Management

• Engage with customers and business stakeholders to understand requirements
• Translate business and marketing objectives into scalable Salesforce solutions
• Work closely with marketing, sales, and technical teams to ensure successful delivery
• Provide implementation guidance and recommend best practices

Technical Skills

• Handson experience with Salesforce Marketing Cloud
• Strong experience with Marketing Cloud Personalization (Interaction Studio), Mobile Connect, Email Studio
• Proficiency in AMPscript, SSJS, JavaScript, HTML, and CSS
• Experience with data modeling, segmentation, and automation
• Knowledge of APIs and system integrations
• Understanding of eventbased tracking and personalization concepts.