Commercial Excellence Lead - Ecommerce EMEA

Commercial Excellence Lead - Ecommerce EMEA

Location: Basingstoke / Hybrid (2 days WFH)

Salary: 70K- 80K DOE + Bonus + Excellent Benefits

About the Company

My client is a global consumer goods business with a portfolio of leading brands across beauty, personal care and lifestyle categories, sold through major retailers and ecommerce platforms across EMEA.

With Ecommerce a key growth priority and increasing focus on driving sell-out performance, conversion and execution across priority SKUs and retailers.

The business is building a lean, high-impact team focused on accelerating performance where it matters most, with clear ownership of outcomes and a strong bias for execution.

The Role

Reporting to the Head of eCommerce EMEA, the Commercial Excellence Lead will lead the development of commercial frameworks, analytical tools and governance processes that improve decision-making across the ecommerce business.

You will act as the central expert for pricing, promotional effectiveness, investment optimisation and commercial performance, partnering closely with Ecommerce, Sales, Finance and Category teams.

The role will help ensure resources are directed toward the highest-value opportunities while improving profitability, reducing inefficiencies and supporting long-term growth.

Key Responsibilities

Pricing Strategy & Commercial Governance

Develop pricing principles, frameworks and guidance across ecommerce channels and retailers

Monitor pricing trends and market dynamics to identify risks and opportunities

Support commercially informed pricing decisions through analysis and recommendations

Develop tools and reporting that improve pricing transparency and visibility across EMEA

Identify commercial risks arising from significant pricing disparities across markets and channels

Promotional Effectiveness

Develop promotional guidelines and evaluation frameworks

Analyse promotional performance and ROI across markets and retailers

Identify opportunities to improve promotional effectiveness and investment efficiency

Establish robust post-promotion review processes and performance measurement

Support customer and ecommerce teams with evidence-based recommendations

Commercial Performance & Profitability

Identify opportunities to improve:

o Net Sales Value

o Gross Profit

o 3Net Realisation

o Customer Profitability

Analyse the impact of pricing, promotional and portfolio decisions on commercial performance

Support annual planning and commercial reviews with insight-led recommendations

Quantify financial impact and prioritise the highest-value opportunities

Portfolio, Mix & Assortment Optimisation

Partner with Market and Ecommerce teams to optimise product mix and assortment

Support prioritisation of hero SKUs and priority retailers

Identify opportunities to improve profitable mix by retailer, channel and market

Develop recommendations that balance growth, margin and customer value

Performance Analytics & Business Partnering

Build scorecards and dashboards across key commercial metrics

Monitor performance across pricing, promotions, margin and portfolio mix

Translate data into clear recommendations for senior stakeholders

Act as a trusted commercial partner to Ecommerce, Sales and Marketing teams

Capability Building

Help embed commercial excellence principles across EMEA

Develop tools, frameworks and best practices that improve decision quality

Promote data-driven decision making and commercial discipline

Support capability development across local and regional teams

What We're Looking For

5+ years' experience within Commercial Excellence, Revenue Growth Management, Category Management, Commercial Finance, Sales Strategy or related disciplines

Strong understanding of:

o Pricing strategy

o Promotional effectiveness

o Commercial investment management

o Portfolio optimisation

o Profitability analysis

Proven ability to convert complex data into actionable recommendations

Strong commercial and financial acumen with a clear understanding of P&L drivers

Experience influencing senior stakeholders within a matrix organisation

Advanced Excel skills; experience with Power BI or similar tools advantageous

Comfortable operating in a fast-paced, evolving environment

Benefits

Competitive salary + annual bonus

35 hours per week 9.00 to 17.00 Hybrid 3 days in the office 2 WFH

Holidays 25 per year- up to 28 days + Bank Holidays

Pension contributions

Private Medical Health cover including family

Private Dental Cover, Critical Illness cover, Life Assurance ,Eye Care Scheme

An Employee Assistant Programme

Subsidised Sport Membership Scheme to a value of 250 per year

Beautiful contemporary offices and wonderful working culture!

Apply now/get in touch to find out more about this fantastic opportunity!

TJEXE