Marketing Data Analyst (Remote)

Location: TelecommuteJob Type: ContractCompensation Range: $58 - 62 per hourWe are seeking a Salesforce and Marketing Cloud Data Analyst to support data-driven marketing campaigns through accurate data management, ETL integrations, and campaign execution. In this role, you will collaborate with cross-functional teams to deliver customer-centric, multi-channel marketing initiatives, track campaign performance using KPIs, and optimize strategies to drive business growth and maximize ROI.Responsibilities:Data Structure Expertise: Strong understanding of Salesforce data objects, fields, and relationships relevant to marketing campaigns.Data Cleaning: Ability to use scripts and text-based tools to clean, standardize, and format data.Advanced Analytics: Proficiency in writing queries and using advanced Excel techniques for data analysis and presentation.Governance & Optimization: Enforces data governance standards, marketing data conventions, and Marketing Cloud data architecture to support campaign execution.Data Compliance: Implements and automates processes to ensure Marketing Cloud data aligns with company policies and regulatory requirements.Basic Qualifications:Bachelor's degree, or equivalent work experience.Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results.Preferred Skills/Experience:Six or more years of experience in marketing data engineering, with at least 4 years in Salesforce Marketing Cloud preferred.Strong SQL skills, with experience in API integrations, data modeling, ETL processes, data structures, spreadsheets, and raw data cleansing preferred.Deep understanding of marketing channels, KPI frameworks, and attribution models preferred.Proficiency in Salesforce CRM and marketing automation platforms preferred.Proven experience with data modeling, relational databases (SQL), data mapping, and API integrations preferred.Strong knowledge of Salesforce schema, SOQL, Data Loader, ETL tools, and master data management preferred.Ability to partner with marketing teams to support campaign data throughout the lifecycle.Relevant certifications such as Salesforce Certified Data Architect and/or Platform Data Architect preferred.Demonstrated ability to solve problems and deliver rapid-turnaround data analysis.Ability to interpret project scope, analyze requirements, ask clarifying questions, and develop data queries, tables, or outputs to meet business needs.Strong organizational, interpersonal, and team-building skills.Effective communication skills, including verbal, written, and presentation abilities.Demonstrated agility in thinking and execution, with the ability to take direction in support of company goals.Strong problem-solving and decision-making capabilities.Ability to delegate and manage multiple projects and priorities, ensuring delivery on time and within budget.Proficiency in navigating and using a variety of software applications.JOBID: 83 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.