Business Development Executive - Exhibition Backdrops & Stall Displays

Job Title: Business Development Executive - Exhibition Backdrops & Stall Displays

Company: Backdropsource - Custom Backdrops, Event Displays & Trade Show Printing

Department: Sales

Location: Coimbatore, India (with regular travel)

Employment Type: Full-time

Budget: Based on experience

Work Mode: On-site

Travel: Coimbatore & around

About the Role

We are looking for a highly skilled and driven Business Development Executive to develop long-term relationships with leading IT, manufacturing, and industrial companies in and around Coimbatore that regularly participate in trade exhibitions in India and abroad. The role also requires an on-ground presence at exhibitions to network, generate leads, and convert prospects into long-term, repeat clients.

Key Responsibilities

• Identify, approach, and build relationships with large IT, manufacturing, and industrial companies that

regularly exhibit at trade fairs, both domestic and international.

• Sell exhibition backdrops, stall displays, and related branding solutions to corporate clients.

• Attend exhibitions and other trade fairs to represent the company, network with exhibitors, and generate

fresh leads.

• Proactively capture new clients at ongoing exhibitions and follow up to convert them for the next edition/year's event.

• Maintain consistent, year-on-year engagement with existing clients to secure repeat business for every exhibition cycle.

• Court and pursue large corporate accounts, positioning the company as a preferred vendor for their exhibition and stall requirements.

• Manage the complete sales cycle - prospecting, pitching, quoting, negotiation, and closing.

• Coordinate with the design and production teams to translate client requirements into deliverable backdrop/stall solutions.

• Maintain accurate records of leads, client interactions, and sales pipeline; report on targets and forecasts.

• Travel as required - within Coimbatore and surrounding industrial belts to source clients and attend

exhibitions.

Required Skills & Experience

• Proven track record in B2B sales, preferably in exhibitions, events, signage, printing, or display solutions.

• Strong existing network or ability to quickly build relationships within the IT/industrial/manufacturing sector in Coimbatore.

• Excellent communication, negotiation, and client relationship management skills.

• Confident representing the company independently at exhibition stalls and corporate offices.

• Self-driven and target-oriented.

• Bachelor's degree in Business, Marketing, or a related field preferred

Preferred / Nice to Have

• Existing contacts with leading companies across the Coimbatore belt.

• Prior experience working with any trade fair/exhibition organisations.

• Experience selling to companies that exhibit internationally

What We Offer

• Competitive fixed salary plus performance-linked incentives.

• Travel allowance for outstation and exhibition-related travel.

• Opportunity to work directly with leading industrial brands in the region