SEO & CRO Specialist- South Bank, QLD

SEO & CRO Specialist- South Bank, QLD

Job no: 532339

Brand: Travel Associates

Work type: Full time

Location: Queensland

Categories: Marketing and Communication

• Complete regular competitor analysis to identify opportunities and risks
• Design, execute, and evaluate A/B and multivariate testing programs
• Recommend and implement improvements to increase enquiry conversion rates
• Provide regular reporting on SEO, AEO, and CRO performance against agreed targets
• Develop and execute SEO and AEO strategies to grow organic visibility across websites
• Conduct keyword research and content gap analysis to identify growth opportunities
• Use Fullstory and behavioural insights to identify friction points in the customer journey
• Bring forward recommendations and best-practice ideas for continuous improvement
• Collaborate with marketing, content, development, and executive stakeholders to align priorities
• Optimise on-page elements including metadata, headings, internal linking, and structured data
• Draft SEO and AEO-focused content and collaborate with web teams to optimise new digital assets
• Analyse customer funnels and website behaviour to identify conversion improvement opportunities
• Stay informed on search algorithm updates and emerging AEO trends, adapting strategies accordingly
• Monitor and improve technical SEO performance, including site structure, indexing, crawlability, and page speed
• Track, analyse, and report on organic search performance using tools such as Google Search Console, GA4, and Ahrefs
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive

EXPERIENCE & QUALIFICATIONS

• Business degree or relevant area of study
• Proven ability to write SEO and AEO-optimised copy
• 3-5 years' experience in an SEO, AEO, or CRO-focused role
• Experience using AI tools to improve workflows and processes
• Experience running A/B and multivariate tests using Optimizely or a similar platform
• Strong analytical capability with the ability to convert data into actionable recommendations
• Sound understanding of technical SEO, on-page optimisation, and emerging AEO practices
• Excellent communication, collaboration, problem-solving, and stakeholder management skills
• Demonstrated experience using Google Search Console, GA4, Ahrefs, or similar SEO platforms

What you'll enjoy:

• Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry -Flight Centre Travel Group Australia is proud to be a certifiedGreat Place To Work Australia New Zealand Pty Ltd
• Our People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability
• Development:Individualised Learning & Development pathway options
• Access to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languages
• Exclusive Staff Discounts:Accessible via our employee-only portal with 350+ of Australia's leading retailers,health and wellness discounts, financial planning advice, employee share plan and more
• Travel Discounts:Including family and friends - flights, hotels, tours, cruises, travel insurance and more
• Brightness of Future:Career opportunities in a network of brands and businesses across theglobe -we promote from within
• Corporate Health Discounts:Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym
• Mental Health:Support and Employee Assistance Program for staff and family
• Social:Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026)
• Giving Back:Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave
• Sustainability:The protection of our environment is essential to the future of tourism, as a leading travel group, we have made efforts to affect positive change to the environment
• Be part of a workplace committed to reconciliation through our Reconciliation Action Plan - we proudly support Aboriginal and Torres Strait Islander inclusion, cultural safety, and dedicated cultural leave

We're looking for a SEO and CRO Specialist to drive organic growth, improve search visibility, and deliver conversion improvements across digital channels. Bring your expertise in SEO, AEO, CRO, analytics, and experimentation to make a measurable impact while working with a collaborative marketing team.

We're looking for a SEO and CRO Specialist to drive organic growth, improve search visibility, and deliver conversion improvements across digital channels. Bring your expertise in SEO, AEO, CRO, analytics, and experimentation to make a measurable impact while working with a collaborative marketing team.