Sales Manager

About the Role

Our well-established client is looking for an experienced and commercially driven Sales Manager to lead the growth of their road safety product portfolio across the UK.

This is a strategic technical sales role that combines Business Development, Account Management, Specification Sales, and Customer Relationship Management. Working closely with Contractors, Consultants, Designers, and Key Stakeholders within the Highways and Infrastructure sectors, you will identify opportunities, influence project specifications, and deliver tailored solutions that meet customer needs while driving revenue growth.

What s on offer

• Performance-related bonus
• Car Allowance
• Hybrid working
• Pension scheme
• Private Healthcare
• Life Assurance
• SAYE Scheme
• Occupational Health support
• Employee discounts and exclusive offers
• 25 days annual leave plus Bank Holidays
• Ongoing training and professional development

Key Responsibilities

• Develop and execute strategic sales plans to achieve revenue and profitability targets through new business development, effective pipeline management, and the growth of existing customer accounts across the highways, infrastructure, and construction sectors.
• Lead the development of export opportunities for the company's products.
• Build strong relationships with contractors, consultants, local authorities, National Highways, and key decision-makers.
• Conduct customer meetings, technical presentations, and site visits to understand project requirements, providing consultative, solution-based sales support and exceptional customer service throughout the project lifecycle to maximise customer satisfaction and retention.
• Promote and influence the specification of vehicle restraint systems at the earliest stages of project design.
• Advise customers on the most suitable products based on technical requirements, compliance standards, and project objectives.
• Negotiate pricing, contracts, and commercial agreements to maximise profitability.
• Produce accurate sales forecasts, budgets, and performance reports while monitoring market trends, competitor activity, and emerging opportunities to support business growth.
• Work closely with Operations, Engineering, and Technical teams to ensure seamless project delivery.
• Maintain accurate customer records using the CRM system and ensure all activities comply with company policies and relevant industry regulations.

Essential Skills & Experience

• Proven experience in Technical Sales or Business Development within highways, infrastructure, construction, or civil engineering (or related field).
• Strong understanding of specification sales and project-based selling.
• Experience developing and managing key customer relationships.
• Excellent negotiation, presentation, and communication skills.
• Commercially minded with a track record of achieving sales targets.
• Ability to interpret technical information and recommend appropriate solutions.
• Proficient with CRM systems and Microsoft Office.
• Full UK driving licence.

Desirable

• Knowledge of National Highways standards and the UK highways market.
• Experience of Export or International Sales.
• Understanding of highway design and specification processes.

Please note: Due to the high volume of applications, if you have not heard from us within two weeks, unfortunately your application has been unsuccessful.