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Full time
Sales
SY

Regional New Business Developer

SyscoAshland, Virginia🇺🇸United StatesPosted 21 Aug 2026

Quick Overview

Seniority
Mid Senior
Employment type
Full Time
Work mode
On Site
Location
Ashland, Virginia, United States
CRMLead GenerationMicrosoft OfficePipeline ManagementProspectingSales Forecasting

Job Description

Sysco is seeking a Regional New Business Developer to capture new foodservice customers in the wholesale trade market. In this field-based role, you will prospect and close new regional accounts, leveraging Sysco's extensive product portfolio and advanced logistics network. You'll build and execute a territory plan, conduct customer visits, present tailored solutions, and negotiate agreements while collaborating closely with operations and customer service to ensure a smooth start-up. Sysco offers strong training, comprehensive benefits, and clear growth opportunities in a culture focused on safety, integrity, and teamwork.

Responsibilities

  • Prospect and secure new regional foodservice customers in the wholesale trade segment
  • Develop and execute territory sales plans to meet and exceed revenue targets
  • Conduct onsite and virtual client meetings to understand customer needs and present Sysco solutions
  • Collaborate with operations, marketing, and customer service to ensure smooth onboarding of new accounts
  • Negotiate pricing, terms, and contracts within company guidelines
  • Maintain accurate pipeline, forecasts, and activity records in CRMAnalyze sales data and market trends to identify growth opportunities
  • Represent Sysco at industry events and trade shows to generate leads
  • Partner with internal teams to ensure customer satisfaction during the first year of service
  • Continuously expand product and industry knowledge to advise customers effectively

Required Skills

  • B2
  • B sales and account acquisition
  • Prospecting and lead generation
  • Contract and price negotiation
  • CRM and pipeline management
  • Sales forecasting and reporting
  • Territory and time management
  • Wholesale/foodservice product knowledge
  • Customer presentation skills
  • Data-driven sales analysis
  • Microsoft Office and sales technology tools

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