Search Engine Optimization (SEO) Developer

Role Overview - Search Engine Optimization (SEO) Developer

The SEO Developer is responsible for implementing and optimizing technical SEO initiatives across enterprise websites to improve organic visibility, search engine crawlability, indexing, site performance, and AI-search readiness. This role works closely with SEO strategists, content teams, developers, UX teams, and analytics stakeholders to ensure SEO best practices are embedded across digital experiences and marketing platforms.

Key Responsibilities

Technical SEO Implementation

• Implement technical SEO recommendations across websites and digital properties.

• Configure and maintain metadata, canonical tags, hreflang tags, redirects, XML sitemaps, robots.txt, and indexing directives.

• Support site migrations, URL restructuring, and SEO compliance initiatives.

• Resolve crawlability, indexability, and site architecture issues

Structured Data & AI Search Readiness

• Implement and maintain structured data/schema markup across content and product pages.

• Support entity optimization initiatives, semantic markup, and connected entity graph implementations.

• Enable AI-search readiness through semantic HTML, accessibility improvements, and LLM-friendly content structures.

• Partner with GEO teams to support AI visibility and citation optimization initiatives.

Website Performance Optimization

• Assist in improving Core Web Vitals and overall website performance.

• Work with development teams to address page speed, rendering, and mobile usability issues.

• Support accessibility compliance and technical quality checks.

• Participate in technical audits and remediation activities.

Monitoring & Reporting Support

• Monitor SEO health using industry-standard tools.

• Track crawl errors, indexing issues, broken links, and site health metrics.

• Support SEO reporting and dashboarding initiatives.

• Assist in validating SEO implementations and measuring impact.

Skills

Mandatory Skills : Adobe Analytics – Campaign