Senior Social Media Manager

LAKE Weekend Wear, a design-driven lifestyle and apparel brand, is seeking a Senior Social Media Manager to lead strategy and execution across Instagram, TikTok, Pinterest, and emerging platforms. In this role, you'll own the social content calendar, drive brand storytelling, and create engaging content that showcases LAKE's premium pajamas and loungewear. Partner closely with creative, eCommerce, and merchandising to support launches and campaigns, manage community engagement, and lead influencer collaborations. Join a warm, collaborative, growth-focused team shaping the future of modern loungewear and sleepwear.

Responsibilities

• Develop and own multi-channel social media strategy aligned with brand and business goals
• Plan and manage social content calendar across Instagram, Tik
• Tok, Pinterest, and emerging channels
• Create and oversee production of on-brand content including copy, imagery, and short-form video
• Analyze performance metrics, optimize campaigns, and report insights to leadership
• Partner with creative, e
• Commerce, and merchandising teams on launches and campaigns
• Manage community engagement, customer responses, and brand voice on all social platforms
• Lead influencer and creator collaborations to drive awareness and conversion
• Stay current on social trends and platform updates, testing new formats and ideas

Required Skills

• Social media strategy
• Content creation (photo/video)
• Copywriting for social media
• Analytics and performance reporting
• Paid social campaign management
• Influencer and creator partnerships
• Social media community management
• Campaign planning and calendaring
• Brand storytelling
• Use of social media tools (e.g., Later, Sprout, Hootsuite)