Technical Solution Architect, Marketing & Communications

Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. flexible work environment, and fluid career paths. Within Empower and our communities, we work Chart your own path and grow your career while helping more customers achieve financial freedom. employment visa at this time, including CPT/OPT. Architect, Marketing & Communications will serve as the lead solution architect for marketing and communications capabilities, partnering with business, product, engineering, data, security, and enterprise architecture teams to shape target-state architectures and guide delivery across web, email, SMS, CRM, analytics, personalization, and customer engagement ecosystems. roadmaps for marketing and communications capabilities. Partner with marketing, digital, data, product, and engineering leaders to align business priorities Translate marketing that improve customer experience, speed to market, resiliency, and total cost of Design end-to-end architectures spanning websites, mobile and CMS platforms, CRM and campaign platforms, customer data integration, messaging Lead architecture for cross-channel customer engagement solutions across email, SMS, push notification, web, and direct-mail-enabled ecosystems and reusable patterns for MarTech integrations, customer data exchange, identity platform capabilities, integration approaches, and buy-versus-build options across the marketing and communications technology landscape. cloud-native, API-first, and event-driven architectures. address cross-cutting concerns including security, privacy, consent, performance, observability, resiliency, accessibility, and operational implementation tradeoffs. Influence data and event design to support campaign targeting, customer segmentation, experimentation, attribution, and performance years of experience designing and delivering enterprise applications, digital platforms, or customer-facing technology solutions, including significant experience in marketing technology or digital communications ecosystems. domains, including application, integration, data, infrastructure, and security. Demonstrated understanding of marketing and communications concepts such as campaign management, lead flows, customer journeys, segmentation, personalization, event tracking, content delivery, consent management, and marketing measurement. Experience designing solutions on AWS and working Strong knowledge of data modeling, customer data movement, analytics instrumentation, and integration patterns supporting customer 360 and campaign activation use cases. Cloud and platform engineering experience, including AWS Data and analytics experience, including relational and NoSQL concepts, event taxonomy, customer data integration, analytical data pipelines, including CRM, campaign platforms, messaging services, customer data platforms, Ability to collaborate across marketing, product, engineering, security, building alignment, and challenging the status quo when needed. delivery to longer-term platform direction. Coaching and mentoring mindset with a focus on raising architectural maturity and engineering quality. Experience with one or more marketing platforms such as Salesforce Marketing Cloud, Salesforce CRM, Adobe Experience Cloud, Twilio, customer data platforms, tag management platforms, or comparable tools. for cross-channel orchestration, including email, SMS, push notifications, web deliverability, preference and consent management, customer identity considerations, and data governance in regulated environments. event instrumentation, digital analytics, A/B testing or experimentation, and performance dashboards used by marketing teams. marketing, lead routing, campaign data models, and integration of marketing platforms with enterprise systems and data platforms. Experience with web and digital experience architecture, including CMS or headless CMS concepts, website performance, CDN and caching strategies, and secure customer-facing application Experience in financial services or another highly regulated industry is possible work performance. Medical, dental, vision and life insurance Retirement financial advisory services, potential company discretionary contribution, and a broad investment lineup Tuition reimbursement up to $5,250/year Business-casual hire - including a paid time off program plus ten paid company holidays and three floating holidays each calendar year Paid volunteer time — 16 hours per short- and long-term disability, and Family and Medical Leave (FMLA) Business Resource Groups (BRGs) - BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. participate in a bonus program. incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. We are an equal opportunity employer with a commitment to diversity. individuals, regardless of personal characteristics, are encouraged to apply. pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law. ***For remote and hybrid positions you will be required to provide reliable internet service provider that is fiber, cable or DSL internet. computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet money news and views shaping how we live, work and play? news and views shaping how we live, work and play? Remote and Hybrid Positions For remote and hybrid positions you will be required to provide reliable internet service provider that is fiber, cable or DSL internet. computer equipment will be provided. 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