ETF Marketing and Product Manager

ETF Marketing and Product Manager
Location: London
Role Type: Permanent
Work Setup: Hybrid - 3 days in the office

Who We Are
Vanguard is a global investment firm known for low-cost funds and ETFs, helping investors achieve long-term financial goals with transparent, disciplined strategies.

The Role
We are looking for a Product Marketing Specialist who will be responsible for driving the positioning, commercial narrative and go-to-market execution of Vanguard's ETF range, with a focus on client adoption, distribution enablement and scalable growth.

This role acts as the bridge between Investment Management, Product, Distribution and Marketing, ensuring Vanguard Index ETFs are clearly positioned within client portfolios, model usage and platform ecosystems - not just as standalone products.

Success in this role requires a strong understanding of index investing, ETF market structure, client use cases and distribution dynamics, with the ability to translate these into clear, differentiated and commercially effective narratives that drive flows and adoption

What you bring

• 8+ years' experience in asset management, including at least 2 years' dedicated ETF experience, ideally within a product marketing role.
• Strong ETF product knowledge with a deep understanding of index investing, ETF mechanics, portfolio construction and market structure.
• Ability to engage confidently with Capital Markets teams, including discussions around ETF trading, liquidity and market dynamics.
• Proven experience developing product positioning, go-to-market strategies and client-facing materials to drive adoption and growth.
• Strong communication skills with the ability to simplify complex investment concepts for advisers, platforms, wealth managers and other client audiences.
• Excellent analytical, project management and stakeholder management capabilities, with experience delivering cross-functional initiatives within financial services environments.

What you'll do

• Analyse ETF flows, AUM growth, market share, platform availability and adoption trends to identify opportunities and inform marketing priorities.
• Develop and execute go-to-market strategies for ETF launches, range enhancements and repositioning initiatives across key client segments and distribution channels.
• Create clear and differentiated ETF value propositions, messaging frameworks and sales enablement materials including brochures, presentations and product communications.
• Translate investment capabilities into relevant client use cases, supporting advisers, platforms, wealth managers and digital partners.
• Collaborate with Product, Investment Management, Distribution, Marketing and Compliance teams to ensure effective delivery of commercial initiatives and compliant communications.
• Monitor competitor activity, market trends and platform dynamics to support strategic decision-making and strengthen ETF adoption.

What's Next
If you are ready to take the next step, apply now! Successful applicants will be contacted directly by a recruiter to discuss the role more.

We are committed to creating an inclusive recruitment experience. If you require support or adjustments to the recruitment process, our Adjustment Concierge Service is here to help. Please feel free to contact us at (see below) to discuss how we can support you.

This position is being recruited on behalf of our client through our Outsourcing service line. Resource Solutions Limited, trading as Robert Walters, acts as an employment business and agency, partnering with top organizations to help them find the best talent. We welcome applications from all candidates and are committed to providing equal opportunities.