Consumer Analytics Consultant

We are looking for Consumer Analytics Consultant for our client in Indianapolis, IN.

Job Title: Consumer Analytics Consultant

Job Location: Indianapolis, IN

Job Type: Contract

Job Overview:

Pay Range: $56.71hr - $61.71hr

Requirement/Must Have:

• Bachelor s Degree or equivalent work experience.
• 5+ years of experience in Consumer Media, Media Analytics or Performance Marketing.

Responsibilities:

• Design and implement designed experiments, attribution and other analyses to optimize investments for consumer channels.
• Ensure analytic outputs are translated into actionable business insights across relevant channels for media optimization.
• Lead design and execution of brand analytic priorities/learning agendas including audience design, Multi-Touch Attribution, Multicultural Marketing, Creative Analysis, DMA strategy, and behavioral journeys.
• Develop understanding of Brand/Business Unit consumer strategies, key decision points, and specific analytic needs.
• Integrate/analyze requisite data to create analyses to answer business questions, leveraging Agentic AI to enhance analysis and outputs.
• Identify and prioritize capability investments and data needs to achieve consumer goals.
• Develop and operationalize intelligence as product in partnership with Customer Insights & Analytics product teams.
• Manage analytic priorities and recommended sourcing (internal vs appropriate supplier).
• Ensure compliance with all privacy and contractual obligations related to the use of data.
• Support other key initiatives and special projects as needed.
• Implement effective and efficient deployment of intelligence and resources in support of Consumer Analytics, Paid Media, Central Capabilities and Business Unit functions.
• Manage and develop key business processes including execution of Central Capabilities and Business Unit analytic needs.
• Develop a deep understanding of various consumer data sources and create processes to test, analyze and communicate key outputs to decision makers.
• Place a strong emphasis on performance marketing and performance marketing analytics, ensuring that consumer investments are measured, optimized, and translated into actionable recommendations across media channels.
• Connect campaign performance, audience behavior, attribution, and business outcomes to inform agile decision-making and improve marketing effectiveness.
• Contribute to the integration and coordination of analytics and data throughout the organization.

Nice to Have:

• Strong analytical skills coupled with business acumen, and an ability to think strategically in an ambiguous environment.
• Strong verbal and written communication skills.
• Excellent interpersonal influencing skills and prioritization skills with attention to detail.
• High level of motivation and a strong desire to find creative solutions to challenging situations.
• Proficiency in Excel, Word, and PowerPoint.
• Experience with 1st & 3rd party data sources including: Meta, TikTok, Reddit, DSP, Google Analytics, Adobe Analytics, log files, etc.
• Experience with media channels and data (Linear TV, Over-the-Top, Direct and Programmatic Digital, Social Media, etc.).
• Experience with Statistical Modeling Techniques.
• Experience with Agentic AI (creating agents, artifacts, etc.).
• Knowledge of SAS, R, SQL, SSIS or other statistical and data mining tools.
• Experience with Tableau, PowerBI, Looker Studio or other data visualization tools.
• Demonstrated ability to effectively lead and challenge individuals from executive to associate levels and with highly diverse roles/responsibilities in the organization.
• Consumer media/optimization consulting.

Skills:

• Consumer Analytics.
• Performance Marketing.
• Media Analytics.
• Multi-Touch Attribution.
• Agentic AI.
• Excel.
• Word.
• PowerPoint.
• Google Analytics.
• Adobe Analytics.
• Statistical Modeling.
• SAS.
• R.
• SQL.
• SSIS.
• Tableau.
• PowerBI.
• Looker Studio.

Qualification And Education:

• Bachelor s Degree or equivalent work experience.

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• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Health Savings Account (HSA)
• Disability Insurance (Short-Term and Long-Term)
• Life and AD&D Insurance
• Paid Sick Leave (where required by applicable state or local law)
• Supplemental Insurance Plans
• Identity Theft Protection
• Pet Insurance
• Employee Wellness Programs
• Employee Assistance Program (EAP)
• Career Growth and Professional Development Opportunities