Why This Role Stands Out
This remote role offers a fantastic opportunity to drive significant growth for impactful services and training programs, leveraging your expertise in performance marketing and data analysis to shape strategy and optimize campaigns. You'll thrive here if you have a proven track record in lead generation and conversion, possess strong B2B marketing funnel understanding, and are eager to contribute to an inclusive employment ecosystem. Don't miss out on the chance to make a real difference and advance your career.
Quick Overview
Job Description
Jobs for Humanity is partnering with MiftahPath to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.
Company Name: MiftahPath
Drive marketing growth for services and training programs by shaping campaigns, positioning value, generating qualified leads, and improving conversion through data-led performance management. Key Performance Indicators: • Increase qualified leads for services • Grow training program enrollments • Improve conversion rate from leads • Strengthen brand positioning and awareness • Optimize campaigns using performance insights Qualifications: • Experience in marketing for services and/or training • Proven track record of lead generation and enrollment growth • Strong understanding of B2B marketing funnels • Ability to manage campaigns across channels • Bachelor’s degree in marketing or related field
Required Qualifications
- Experience in marketing for services and/or training
- Proven track record of lead generation and enrollment growth
- Strong understanding of B2B marketing funnels
- Ability to manage campaigns across channels
- Bachelor’s degree in marketing or related field
- Marketing automation tools
- CRM systems (e.g., Salesforce)
- Email marketing and segmentation
- Google Analytics and reporting
- Content marketing and SEO basics
- Strategic thinking
- Customer-centric messaging
- Collaboration with sales and trainers
- Project management
- Analytical decision-making
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