Founding Head of Marketing

About the Role

This is a rare founding marketing opportunity at an early-stage consumer hardware company building a first-of-its-kind wearable in the emotional intelligence space. As the first marketing hire, you'll own the entire marketing function — brand, social, community, communications, and consumer launch — with full end-to-end ownership and a direct line to the founding team.

This is a high-ownership, high-impact role suited for a scrappy, consumer-native marketer who thrives without a large team or budget and is excited to build from zero. You'll be expected to grow into leading the marketing org as the company scales.

What You'll Do

Own marketing end-to-end as the company's first dedicated marketing hire

Build and manage brand identity, voice, and visual presence from the ground up

Lead social media strategy and community management across key consumer platforms

Own external communications, PR positioning, and narrative development

Plan and execute go-to-market strategy for the consumer launch of the wearable device

Collaborate closely with product, design, and ML/engineering teams on cross-functional initiatives

Grow into building and leading the marketing organization as headcount expands

What We're Looking For

Required:

2–3+ years of marketing experience with a strong focus on social media and community management

Background in consumer hardware, consumer goods, or a closely related consumer field — not B2B or enterprise tech

Proven ability to own brand strategy, social channels, and external communications end-to-end

Experience with go-to-market planning and product launch execution

Hands-on, scrappy operator who can execute without a large team or significant budget

Strong consumer taste and genuine interest in the emotional intelligence / personal performance space

Must be based in the United States and authorized to work in the US (no employer visa sponsorship; visa transfers welcome)

Nice to Have:

Experience in an early-stage startup environment with ownership over a marketing function

Familiarity working cross-functionally with product and engineering teams

Track record of building community around a physical consumer product

Compensation & Benefits

Salary: $80,000 – $125,000 USD annually

Meaningful early-stage equity as a founding team member

Opportunity to build and lead a function from day one at a well-backed, fast-moving startup

Location

On-site in New York City, NY, USA. Candidates must be currently based in the US. No employer visa sponsorship is available; visa transfers are accepted.