Digital Activation Manager

Senior Digital Activation Manager

Join a leading independent media agency at an exciting stage of growth. We're looking for an experienced digital activation specialist to lead campaign delivery across multiple channels while helping to shape activation best practice within a growing, employee-owned business.

The Role

As Senior Digital Activation Manager, you will take ownership of campaign activation across Paid Social, YouTube, Display, Online Video and partner direct activity.

Working closely with Planning teams, you'll lead campaigns from setup and launch through to optimisation, reporting and post-campaign analysis. You'll also play a key role in mentoring junior team members and driving operational excellence across the digital team.

Key Responsibilities

• Activate and manage campaigns across key digital platforms.
• Monitor performance and optimise campaigns against agreed objectives.
• Manage budgets, pacing and delivery throughout campaign lifecycles.
• Ensure high standards of QA, tracking and reporting.
• Deliver insightful campaign analysis and recommendations.
• Support testing, innovation and adoption of new technologies.
• Build strong relationships with media owners and platform partners.
• Coach and support junior activation team members.

Requirements

Essential

• Media agency experience in digital activation or media buying.
• Strong hands-on experience across Paid Social, YouTube and Display.
• Platform expertise across Meta, Google Ads, DV360, TikTok and Reddit.
• Strong understanding of tracking, optimisation and reporting.
• Excellent analytical, organisational and communication skills.
• Experience managing multiple campaigns and budgets simultaneously.
• Advanced Excel and PowerPoint skills.

Desirable

• International campaign activation experience.
• Knowledge of ad serving, measurement and analytics platforms.
• Relevant platform certifications (Google, Meta or equivalent).

About the Company

Our client is an award-winning independent media agency with a strong reputation for innovation, collaboration and talent development.