Sales Director

Sales Director | Electronics & Embedded Solutions

In the absence of a UK Managing Director, you'll be the senior commercial leader for the business. You'll work directly with the European leadership team, helping shape strategy, influence investment decisions and provide leadership across the UK operation.

You're ready to shape the commercial direction of a growing technology business. You want the freedom to influence strategy, develop high-performing teams, and leave a lasting mark on a business investing heavily in its future.

This is an opportunity to lead a national sales function for a specialist engineering solutions business supplying some of the world's most demanding sectors. You'll work alongside the senior leadership team to accelerate growth, strengthen customer relationships, and build a culture that consistently delivers.

You'll inherit an experienced technical sales organisation and the backing of engineering, marketing and technology teams who understand that complex sales are won through expertise, not price alone.

What you'll be doing

• Develop and deliver the UK sales strategy aligned to ambitious growth plans.
• Lead, coach and inspire Sales Managers, Field Sales Engineers and Inside Sales teams.
• Drive new business, strategic account growth and long-term customer partnerships.
• Improve forecasting, CRM adoption and sales performance through clear KPIs.
• Build stronger relationships with key customers, suppliers and internal stakeholders.
• Champion a high-performance culture focused on collaboration, accountability and continuous improvement.

You'll be joining a well-established European technology business with more than 50 years of success, a network of technical centres, and continued investment in innovation, engineering capability and strategic growth. The business combines the agility of an independent organisation with the scale and resources to support long-term career success.

What we're looking for

• Proven experience leading high-performing B2B sales teams.
• Background within electronic components, electronics, photonics or a closely related technical market.
• Strong commercial leadership with a track record of delivering profitable growth.

Package

• Salary up to £100,000.
• 20% performance bonus.
• Company car or car allowance.
• Private medical insurance.
• Pension.
• Life assurance.
• Income protection.
• Hybrid working with 3 days per week in the Wokingham office.
• UK and occasional international travel.