Digital Marketing Specialist III

RESPONSIBILITIES:
A client with Kforce is seeking a Digital Marketing Specialist III to join their team in San Diego, CA. This is a hybrid position but open to remote for the right candidate. San Diego onsite hybrid is preferred. They are open to MTV or remote for the right candidate.

Overview:
The client is looking for a seasoned, highly motivated Digital Ecosystem Marketing Manager to drive the strategy for the Local Assisted Tax program. This person will architect and execute marketing strategies that blend national brand messaging with DMA-level and hyper-local targeting, strengthening the playbook for how the client wins at the local level, market by market.

This is an individual-contributor seat with no direct reports. The person in this role leads through influence, not authority - acting as the connective tissue across strategy, creative, data science, martech, measurement, and go-to-market partners, and representing the program confidently in front of cross-functional and senior leadership. Reporting to the Principle Manager of Digital Media, this person is the central hub for one of the client's most active local-growth initiatives.

Essential Functions:
Strategic Program Leadership & Innovation:

• Architect and execute marketing strategies that blend national brand messaging with DMA-level and hyper-local targeting
• Manage day-to-day allocation of the program's digital media budget in partnership with finance and leadership, optimizing spend against ROI and performance targets
• Pioneer scalable local-market testing plans, partnering with data science and analytics to define and measure success
• Evaluate and recommend marketing technologies and tools that unlock personalization and performance measurement at the local level

Cross-Functional Influence & Leadership:

• Serve as the primary media partner for the internal go-to-market team, shaping target market selection, KPIs, and measurement approach

REQUIREMENTS:

• 7+ years in paid media with a digital focus, including demonstrated success leading DMA-level or local marketing strategies with measurable business impact
• Deep digital marketing and technical expertise, with a track record of driving revenue growth through paid media
• Proven experience growing a new product or program for an enterprise-level brand, ideally with local or retail-level execution
• A master storyteller who uses data to craft compelling narratives for both analysts and executive leadership
• Strong strategic thinking - able to set ambitious goals and pivot quickly in response to market Changes

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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