AI-Native Founding GTM Lead

About the Role

As the first commercial hire at an early-stage B2B software company, you will lead go-to-market strategy and build the sales function from the ground up. The company provides an AI-powered regulatory compliance platform for manufacturers and retailers across Europe.

What You'll Do

• Develop and own go-to-market and pricing strategy while building the sales organization.

• Generate top-of-funnel demand through events, content marketing, and webinars.

• Manage the full sales cycle, from lead qualification and introductory calls through deal closure.

• Partner with product and engineering teams to transition customer engagements and share market insights that inform the product roadmap.

What We're Looking For

• Three or more years of relevant experience, including experience in software or SaaS sales.

• Experience owning the full B2B sales cycle and building or scaling a sales team, ideally from 1 to 10 people.

• Experience generating demand through events, content marketing, or webinars.

• A daily, practical approach to using AI tools in your work.

• Comfort with Excel, PowerPoint, sales decks, and white papers.

• B2B SaaS experience is relevant; LegalTech or RegTech background is a plus.

• Fluency in German and English. Marketing or creative experience, such as video production, is a bonus.

Compensation & Benefits

Base salary: €95,000 to €105,000 annually. Visa sponsorship is not available.

Location

Hybrid, based in Munich, Germany, with four days per week on-site.