Martech - Customer Data Platform (CDP)

Key Responsibilities
Summary
Support CDP (Customer Data Platform) as part of the Personalization Program covering platform configuration, audience/segmentation build, journey/orchestration support, integrations, enhancements, and ongoing production support. This is a broad CDP role, not limited to integration work, it includes building and maintaining segments, campaigns/journeys, governance and suppression logic, and troubleshooting issues across the platform end-to-end. 

Responsibilities
Configure and maintain CDP data models, audience/segment definitions, and identity resolution.
Build and maintain CDP integrations with Databricks/Delta Lake (zero-copy access patterns)
Design and maintain event streaming integration using AWS MSK (Kafka), including external publishing.
Build, configure, and maintain destination connectors to Adobe Campaign Classic (email), Airship (push), and Infobip (SMS)
Build and support journeys/orchestration logic, including governance and suppression across overlapping member experiences
Support integration work for experimentation/personalization layers (e.g., Optimizely, Bloomreach) consuming CDP-supplied segmentation
Build ingestion pipelines for engagement feedback loops (delivery/engagement events flowing back into Databricks)
Scope and deliver platform enhancements as new use cases, channels, audiences, or business requirements emerge
Partner with product/marketing stakeholders to translate business requirements into CDP configuration and logic
Triage, troubleshoot, and resolve platform issues raised by business/marketing stakeholders (e.g., segment/audience errors, sync failures, journey/campaign delivery issues, data discrepancies)
Perform root-cause analysis on production issues and implement fixes or workarounds
Monitor platform health (sync jobs, journey runs, data freshness, audience counts) and proactively flag/address problems
Maintain documentation for platform configuration, data flows, API contracts, and known issues/resolutions
Participate in vendor working sessions to define technical requirements and surface product gaps

Required Skills
5+ years working directly in/on a CDP or similar MarTech data platform (configuration, activation, and support)
Hands-on experience with audience/segment building, identity resolution, and journey/orchestration tooling
Strong Databricks and Delta Lake experience (Unity Catalog, data-sharing connectivity)
AWS experience, particularly MSK/Kafka.
REST API integration experience with marketing execution platforms (ESP, push, SMS providers)
Adobe Campaign Classic experience - hands-on with workflows, campaign/journey setup, and API-based integration
API-first, composable architecture / connector-based integration experience
Experience implementing/maintaining a CDP Web SDK or similar client-side event tracking SDK (JavaScript) for behavioral/event data capture
Strong troubleshooting and root-cause analysis skills; comfortable being a hands-on point of contact for business-reported issues
Strong technical documentation skills

Preferred Skills
Experience with Airship or Infobip specifically
Experience with Optimizely or similar experimentation/feature-flagging platforms
Retail or membership industry experience
Experience supporting a live/production CDP platform end-to-end (not just implementation)