Business Development Executive

Role Objective:

• Support both online and offline marketing strategies.
• Coordinate with internal stakeholders and external vendors for seamless execution.
• Ensure effective communication and tracking till last-mile delivery.
• Maintain detailed reports and records of marketing efforts.

Principal Accountability:

Digital & Social Media Marketing

• Assist in creating, scheduling, and publishing social media content (Instagram, Facebook, LinkedIn, etc.).
• Track analytics and engagement metrics across platforms.
• Coordinate with design and content teams for creatives, videos, and stories.
• Support execution of paid ad campaigns under guidance.
• Monitor trends and suggest improvements based on audience response.

Offline Marketing Coordination

• Coordinate with vendors for printing, logistics, and event materials.
• Maintain vendor databases and ensure timely follow-ups.
• Support planning and execution of activations, events, and POSM distribution.

Stakeholder Communication

• Liaise with internal departments (sales, design, production, etc.) for requirement gathering.
• Follow up with vendors and ensure end-to-end delivery of assigned tasks.
• Ensure consistent communication and closure of action points.
• Maintain logs and daily/weekly/monthly reports on task execution.

Documentation & Reporting

• Maintain Excel trackers, campaign reports, vendor logs, and PO/Invoice status.
• Prepare marketing activity reports and summary dashboards.
• Assist in the preparation of presentations, proposals, and campaign summaries.

Essential Requirements for Fitment (Key attributes):

• Strong verbal and written communication skills.
• Working knowledge of social media platforms and basic marketing tools.
• Basic proficiency in MS Office (Word, Excel, PowerPoint).
• Familiarity with Canva, Google Workspace, or social media scheduling tools preferred.
• Strong follow-up skills and ability to handle multiple tasks.

Team-oriented with a problem-solving attitude.

Key Qualities:

• Proactive Execution
• Stakeholder Management
• Attention to Detail
• Time Management
• Customer & Brand Centric
• Documentation and Reporting
• Willingness to Learn and Adapt

Possible Industries:

Startups, FMCG, Digital Agencies, Event Management, Consumer Goods, Media & Advertising, Early-stage Marketing Teams in Manufacturing