Marketing Data Analyst - $62.4K + Benefits

Pay Rate: $62,400 starting salary
SUMMARY

Assist in the creation, construction, implementation and evaluation/analysis of Marketing programs and efforts while ensuring an ongoing review and maintenance of database integrity implementing best practices. Responsible for a high level of guest service as described in your departments guest service standards. ESSENTIAL DUTIES AND RESPONSIBILITIES
Complete data extracts to create, construct, implement and analyze guest marketing strategies through various communication channels (e.g.

Mail, email, Phone)
Answer guest inquiries regarding marketed offers and communications applying discretion while adhering to property goals and policies when determining appropriate corrective action
Utilize software to set up mailers with a continuous focus on optimizing redemption capture for thorough analysis
Maintain integrity and accuracy of the database in order to increase efficiency and success of guest contact
Meet deadlines to ensure that optimal response rates can be attained
May be asked to manage postage CAPS account with US Postal Service
Evaluate, construct and research marketing programs with a focus on increased revenue and/or decreased expense with a high degree of competence
Prepare and present ongoing analysis reports focusing on the performance of programs/ initiatives
Create custom reports for further evaluation
Provide internal support to all database users, including training, identifying “best practice”, troubleshooting, and coding.

Read technical journals and/or manuals, attend vendor seminars, and take advantage of appropriate professional development opportunities to learn about new database marketing initiatives
Schedule and coordinate text and creative content
KNOWLEDGE AND CERTIFICATION, SKILLS AND ABILITIES
Knowledge and Certification
Required:
High School Diploma/GED or equivalent experience
2-year degree in Business Administration or related field and 4-year previous Marketing or Promotions experience; or a combination of equivalent experience and/or education
4 years' experience with database systems or other gaming-related computer systems
2 years working experience with query writing and/or data extraction/manipulation
Preferred:
1-year experience with media placement, market research or direct mail marketing
Knowledge of continuity programs within casino operations
Skills
Required:
Accurate and detail-oriented
Highly organized and ability to adapt quickly to changing priorities
Strong computer skills Microsoft Office (Word, Excel and Outlook) and Windows
Excellent written, verbal and interpersonal communication skills
Strong analytical and problem solving skills
Abilities
Required:
Ability to work fast and efficiently
Ability to follow established dress code policies and practice good personal hygiene
Ability to interact with guests, coworkers and management in a professional and courteous manner
Ability to independently complete multiple tasks in a professional manner
Ability to serve both internal and external customers
Ability to manage direct mail expenses
Ability to manage projects in a timely and efficient manner
Ability to speak in a clear, concise and pleasant voice
REQUIRED TRAINING
Treasure Island guest service training
Applicable software applications training
Any position-related training as determined by department manager
PHYSICAL DEMANDS
Must be able to walk and / or stand and sit for long periods throughout the day
Must have a good sense of balance, and be able to bend and kneel
Must be able to push, pull and grasp objects occasionally
Must have the ability to independently lift up to 5 pounds infrequently
Must be able to perform repetitive hand and wrist motions
Must have good eye hand coordination
WORKING ENVIRONMENT
Work is performed primarily in administration building but may include going onto the gaming floor, which includes flashing lights, frequent loud noises and cigarette smoke
Must be willing to work a flexible schedule including all shifts, weekends and holidays
Extensive computer use
Occasionally overtime may be required
Occasionally must deal with angry or hostile individuals