Domain Delivery Lead - Digital Marketing

Educational Qualification*

BE / MCA / Any Master degree in Computer Science 

Experience Range

12-18 years

Tagline/Tech Stack Snapshot - 

Salesforce Marketing Cloud | Salesforce CRM | Omnichannel Marketing | Marketing Automation | AI | Data & Analytics | Delivery Leadership| Vendor Management | Journey Builder | Email Studio | Automation Studio | Contact Builder 

Role Summary - (To be filled by Practice /DO) 

The Digital Marketing Domain Delivery Lead is responsible for driving the strategy, governance, and successful delivery of Salesforce Marketing Cloud (SFMC) solutions that enable personalized, omnichannel customer engagement. The role serves as the primary interface between business stakeholders and technology teams, ensuring scalable, business-aligned marketing capabilities while driving innovation through AI and data-driven marketing practices. 

Primary (Must have skills)* - To be Screened by TA Team

1) 12+ years of overall IT experience, with 8+ years in Digital Marketing/MarTech solution delivery, leading enterprise-scale transformation programs.
2) 5+ years of experience designing and delivering Salesforce Marketing Cloud (SFMC) solutions, including Journey Builder, Email Studio, Automation Studio, Contact Builder, and customer journey orchestration.
3) 5+ years of experience leading business-facing engagements, solution architecture, stakeholder management, delivery governance, and Agile program delivery.
4) 5+ years of experience integrating SFMC with Salesforce CRM and enterprise applications using APIs, data integration, and marketing automation best practices.
5)3+ years of experience driving AI/GenAI-enabled marketing capabilities, data-driven customer engagement, and omnichannel marketing strategy.
6) Experience in Life Sciences/Pharma Commercial platforms (Veeva CRM) and AWS is preferred.

Why This Role Matters - New addition (To be filled by Practice /DO)

This role is essential to strengthen Digital Marketing team overall process and domain expertise

What You''ll Do/
Job Description of Role* (RNR) - To be Evaluated by Technical Panel (Define it to give more clarity)

• Own the delivery strategy and governance for Salesforce Marketing Cloud initiatives.
• Partner with Commercial, Marketing, CRM, Digital, Product, and IT leadership to prioritize business capabilities.
• Lead solution design for customer journeys, campaign orchestration, personalization, and omnichannel engagement.
• Provide architectural guidance across SFMC, Salesforce CRM, Veeva (preferred), and enterprise integrations.
• Drive delivery governance including release planning, testing strategy, RACI, and operational readiness.
• Oversee platform architecture, data quality, customer segmentation, and campaign analytics.
• Review solution designs involving Journey Builder, Automation Studio, Contact Builder, Email Studio, and CRM integrations.
• Drive adoption of AI capabilities including campaign optimization, intelligent segmentation, automated content recommendations, and marketing insights.
• Lead vendor governance and executive stakeholder communication.
• Establish delivery KPIs and continuously improve platform reliability and business value realization.

Soft skills/other skills - To be Evaluated by Hiring Manager (To define how this will be evaluated)

Communication Skills:
Communicate effectively with internal and customer stakeholders
Communication approach: verbal, emails and instant messages
Interpersonal Skills:
Collaborative mindset; comfortable working across delivery, product, and sales functions
Ability to distill complex industry concepts into digestible insights for technical and non-technical audiences
Self-driven, organized, and adaptive in a fast-paced environment
Problem-Solving and Analytical Thinking:
Capability to troubleshoot and resolve issues efficiently.
Analytical mindset
Task/ Work Updates
Prior experience in working on Agile/Scrum projects with exposure to tools like Jira
Provides regular updates, proactive and due diligent to carry out responsibilities

What Success Looks Like (6–12 Months) -
Expected Outcome 

>  Successfully deliver strategic digital marketing initiatives with high predictability and quality.
>  Establish consistent delivery governance, release management, and quality standards across the portfolio
> Improve stakeholder satisfaction through transparent communication and reliable execution

Secondary Skills  (Good to have)

Experience in Pharma/Life Sciences domain
AI/ML and Generative AI use cases in digital marketing.
Veeva CRM
AWS Cloud
Copado
Salesforce Marketing Cloud Certifications

Why Join Us - New Addition

Be part of a dynamic digital transformaton team where technology, data, and AI come together to redefine customer engagement