Digital Marketing & AI Manager

ABOUT GRIDX

GRIDX is Luxembourg's premier multi-experience destination, bringing together retail, dining, culture, sports, hospitality and events under one roof. Digital plays a central role in driving audience growth, engagement and brand visibility, supported by a strong data and AI-driven approach.

ROLE PURPOSE

As Digital Marketing & AI Manager, you will lead GRIDX's digital growth strategy across paid media, SEO, analytics and marketing technology. Working within the Marketing & Communications team, you will oversee digital performance, drive AI adoption, manage external agency partnerships and provide actionable insights that support business growth.

KEY RESPONSIBILITIES

Digital Marketing & Performance

• Develop and execute the digital marketing strategy across Meta, Google and emerging channels.

• Define audience targeting, budget allocation and KPIs in collaboration with the Head of Marketing & Communications.

• Manage and challenge external digital agencies to ensure strong campaign performance and Return on Investment.

• Continuously optimise campaigns through testing, analysis and performance monitoring.

SEO & Website Growth

• Lead SEO strategy, including keyword research, content optimisation and technical improvements.

• Monitor organic performance and identify growth opportunities.

• Manage GRIDX's presence on Google Business Profile and other local discovery platforms.

• Collaborate with content and website teams to ensure SEO best practices are embedded across all digital assets.

Analytics & Insights

• Own the digital analytics ecosystem, including GA4, tracking, dashboards and attribution.

• Deliver clear, actionable reports and recommendations to stakeholders.

• Foster a data-driven culture by making performance insights accessible and actionable across the team.

AI & Innovation

• Identify, implement and optimise AI-powered tools that improve marketing performance and efficiency.

• Support and train colleagues in the effective use of AI solutions.

• Stay informed on emerging digital and AI trends and translate them into practical business opportunities.

Cross-Functional Collaboration

• Act as the digital marketing expert within the department.

• Work closely with CRM, Website, Social Media and Content teams to ensure an integrated digital ecosystem.

• Contribute to audience segmentation, lifecycle marketing and loyalty initiatives.

YOUR PROFILE

Qualifications & Experience

• Bachelor's or Master's degree in Marketing, Communications, Data or a related field.

• Minimum 4 years' experience in digital marketing with strong exposure to performance marketing and analytics.

• Proven success managing paid media campaigns and budgets.

• Hands-on experience with SEO and Google Analytics 4.

• Practical experience using AI tools within a marketing environment.

Technical Skills

• Meta Ads Manager, Google Ads and Google Analytics 4.

• Google Search Console, Google Tag Manager and Google Business Profile.

• CRM and email marketing platforms (Brevo, HubSpot, Mailchimp or equivalent).

• Reporting and visualisation tools such as Looker Studio or Power BI.

• AI tools including ChatGPT, Claude, Jasper, Midjourney or similar.

Skills & Attributes

• Strong analytical and strategic thinking.

• Proactive, autonomous and results-oriented.

• Excellent communication and stakeholder management skills.

• Collaborative mindset and ability to work across multiple teams.

• Curious, innovative and eager to embrace new technologies.

Languages

• Fluent in English and French (written and spoken).

• German is considered an asset.

WHAT WE OFFER

• A key role shaping the digital growth strategy of one of Luxembourg's most ambitious destinations.

• Ownership of digital performance, analytics and marketing innovation.

• A collaborative environment where experimentation and AI adoption are encouraged.

• Diverse and inspiring content across retail, culture, gastronomy, sports and events.

• A direct impact on visitor growth, brand visibility and commercial success.