Paid Media Officer

Job Category: Marketing and Communication

• Salary breakdown: $62,000.00 - &70,000.00 + Superannuation + Salary Packaging ($15,900.00 + Meal & Entertainment expenses)
• 0.8FTE (4 days per week) contract until June 30th 2027
• Work in an established marketing team at an exciting time during Black Dog Institute's transformation

Job Description

About the Institute
Located on the lands of the Bidiagal Clan of the Dharawal Nation (Randwick, NSW), Black Dog Institute is the only Medical Research Institute in Australia to investigate mental health across the lifespan, our aim is to create a mentally healthier world for everyone. For the past 20 years, we have been at the forefront of mental health research. Our work is used to drive evidence informed change across the rapidly expanding mental health sector and sets the foundations for a brighter and healthier future for all.

• Hybrid work, 1-2 days per week in office (choose your days, consistent team collaboration days where possible)
• Salary Packaging: $15,900.00 of your base salary tax free & up to $2650.00 meal & entertainment
• Family first, people first culture, we put our research into action at work to make sure we maintain mental health and wellbeing at work
• We in the Innovate stage of our Reconcilation Action Plan (RAP), actively embedding reconciliation into our workplace culture.
• Pet friendly workplace
• Leave benefits including public holiday swap, gifted annual leave, and wellbeing leave
• Employee discounts and gym membership benefits

Desired Skills and Experience

The Role

We're looking for a proactive and detail-oriented Paid Media Officer to support the delivery of high-performing digital advertising campaigns across paid search, paid social, and emerging digital platforms.

Reporting to the Paid Media Manager, you'll play an important role in planning, launching, monitoring, and optimising campaigns that support research recruitment, fundraising, and program engagement. This is an exciting opportunity for someone early in their digital marketing career who is eager to grow their expertise in paid media while contributing to meaningful work that creates real social impact.

Duties & Responsibilities

Support Digital Advertising Campaigns

• Assist with the planning, setup, and delivery of campaigns across platforms such as Meta Ads Manager, Google Ads, LinkedIn Ads, and other digital channels.
• Develop and implement ad copy and creative variations aligned with brand guidelines and campaign objectives.
• Monitor campaign performance and contribute to ongoing optimisation activities.
• Help identify trends, opportunities, and areas for improvement using campaign data.

Create Digital Content and Assets

• Develop simple promotional assets and creative variations using Canva and other design tools.
• Support video content creation and editing where required.
• Ensure creative assets meet platform specifications and brand standards.
• Create and update web pages supporting marketing and fundraising campaigns.

Reporting and Insights

• Prepare campaign reports and contribute insights on performance and audience engagement.
• Assist with dashboards and reporting frameworks to track results.
• Support campaign planning and scheduling activities across multiple channels.
• Work closely with internal stakeholders to coordinate assets, timelines, and campaign requirements.
• Assist with workflow management, campaign scheduling, and administrative processes.
• Help improve internal processes, documentation, and best-practice approaches

Skills & Experience Required

We're interested in people who bring enthusiasm, curiosity, and a willingness to learn. If you meet most of the criteria below, we encourage you to apply.

Essential Skills and Experience

• Approximately 1-2 years' experience in digital marketing, paid media, or social media advertising.
• Experience or familiarity with platforms such as Meta Ads Manager and/or Google Ads.
• Strong attention to detail and ability to manage competing priorities.
• Analytical skills and confidence working with campaign performance data.
• Effective written and verbal communication skills.
• Well organised, collaborative, and proactive approach to work.
• Proficiency in Microsoft 365 applications, particularly Excel and PowerPoint.

Desirable Skills and Experience

• Interest in, or commitment to, mental health and wellbeing.
• Experience working in health, research, or not-for-profit environments.
• Experience using Jira, Confluence, or similar project management tools.

Inclusion at BDI

We are committed to fostering an inclusive and accessible recruitment experience where all candidates can fully participate in the process.

We warmly encourage applications from First Nations peoples, culturally and racially diverse communities, LGBTQIA+ individuals, people with disabilities, and others from underrepresented backgrounds.

We recognise that not everyone has had equal access to opportunities, and valuable skills and perspectives can be gained through diverse life experiences.

If this role excites you but you don't meet every listed requirement, we still encourage you to apply as your lived experience and insights are important to us.

Accessibility

If you have accessibility requirements or require information in an alternative format, please email or phone

Privacy

We respect your privacy and confidentiality. We only provide information to other staff where it is needed to arrange workplace adjustments.

Commencement of employment with the Institute is subject to the completion of relevant pre-employment checks, including reference checks, a National Criminal History Check, and other role-specific requirements. These checks are conducted in line with the Institute's commitment to providing a safe, respectful and inclusive environment for all employees, and check outcomes are reviewed and applied fairly and in accordance with the inherent requirements of the role.