Principal MarTech Solution Architect

Hybrid role Urgent client needs Principal MarTech Solution Architect

Principal MarTech Solution Architect

Concord, CA 94520 - hybrid

6 Months

Must Have Skills:

Adobe analytics, Martech, Prism Analytics, Data layer standardization & Architecture, Tag Management & Third-Party Integrations, Adobe Launch (TAGS), Adobe Target, Data Governance, Digital Marketing.

Job Summary:

We are seeking an experienced Principal MarTech Solution Architect to lead the design, implementation, and governance of enterprise marketing technology solutions. The ideal candidate will have expertise in Customer Data Platforms (CDP), Digital Analytics, Tag Management, Customer 360, Marketing Automation, and Privacy & Consent Management. The role focuses on delivering scalable, data-driven customer engagement solutions while ensuring compliance, data quality, and business value.

Key Responsibilities:

MarTech Architecture & Strategy:

Define and drive enterprise MarTech architecture and roadmap.

Design customer data collection, identity resolution, and audience activation frameworks.

Lead Customer 360 and omnichannel customer engagement initiatives.

Collaborate with marketing, analytics, product, and engineering teams to align technology with business goals.

Tag Management & Analytics:

Architect and manage enterprise tagging solutions using Adobe Launch, Adobe DTM, GTM, or similar platforms.

Establish data layer standards, event tracking frameworks, and governance processes.

Lead analytics implementations and platform migrations.

Ensure data accuracy through monitoring, auditing, and quality controls.

Customer Data Platform & Activation:

Design and implement CDP solutions for customer profile unification and audience segmentation.

Integrate behavioral, transactional, CRM, and offline data into unified customer views.

Enable audience activation across marketing and personalization platforms.

Develop real-time and batch data integration strategies.

Personalization & Marketing Automation:

Implement and optimize Salesforce Marketing Cloud, Adobe Target, and personalization platforms.

Design customer journeys, audience activation workflows, and A/B testing strategies.

Support AI-driven segmentation and Next Best Action initiatives to improve customer engagement.

Privacy, Governance & Compliance:

Design privacy-first marketing technology solutions.

Implement consent management frameworks using OneTrust or similar platforms.

Ensure compliance with GDPR, CCPA/CPRA, and enterprise data governance standards.

Establish governance processes for customer data, tagging, and analytics platforms.

Required Skills:

Adobe Analytics, Adobe Launch (DTM), Adobe Target

Customer Data Platforms (Treasure Data CDP, Adobe Experience Platform, or similar)

Salesforce Marketing Cloud & Personalization

OneTrust Consent Management

Tag Management and Server-Side Tracking

AWS S3, AWS Lambda, REST APIs

Tableau, Power BI

JavaScript, Python, SQL

Data Governance, Data Privacy, and Customer Data Management

Preferred Qualifications

Bachelor's degree in Computer Science, Information Systems, Engineering, or related field.

Master's degree (MBA/MIS) preferred.

Experience delivering large-scale enterprise digital marketing ecosystems.

Strong stakeholder management and technical leadership skills.

Exposure to AI-powered marketing, analytics, and customer engagement solutions.

Best regards,

Alvin Stuart - Lead IT Recruiter

Direct Number:

Email:

Hangout:

Princeton Forrestal Village;

CPUC, NCMSDC MBE

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