Google Ads Specialist

At Brands2Be, we're expanding our Google Ads team and looking for Google Ads Experts who are passionate about performance marketing, campaign execution, lead generation, and continuous optimization.

Over the last 20+ years, we've helped businesses across multiple industries scale through Google Ads. That experience led to the development of AdsIntelli, our AI-powered Google advertising platform that helps businesses identify ad spend wastage, improve campaign performance, and make smarter optimization decisions.

If you're eager to work on live Google Ads campaigns and grow your expertise in AI-driven performance marketing, we'd love to hear from you.

Key Responsibilities

• Create, manage, and optimize Google Ads campaigns.
• Monitor campaign performance and implement optimization recommendations.
• Generate quality leads while improving ROAS and reducing CPL.
• Perform keyword research, audience targeting, and ad copy coordination.
• Track conversions and ensure accurate campaign measurement.
• Analyze campaign performance using GA4 and Google Ads reports.
• Work with AdsIntelli's AI-driven recommendations to improve campaign performance.
• Prepare regular performance reports and share actionable insights.
• Coordinate with the creative and content teams for campaign assets.
• Stay updated with Google's latest advertising features and best practices.

Requirements

• 2-3 years of hands-on experience managing Google Ads campaigns.
• Good understanding of:
• Google Search Ads
• Performance Max Campaigns
• Display Campaigns
• YouTube Ads
• Basic knowledge of:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Conversion Tracking
• Enhanced Conversions
• Strong analytical and problem-solving skills.
• Comfortable working with data and performance metrics.
• Ability to manage multiple campaigns simultaneously.
• Good communication and teamwork skills.
• Meta Ads experience is a plus.

Preferred Skills

• Hands-on experience with lead generation campaigns.
• Familiarity with Looker Studio is an advantage.
• Knowledge of AI tools for campaign optimization is preferred.
• Certification in Google Ads is an added advantage.

What We're Looking For

• Strong execution skills with attention to detail.
• Performance marketers who enjoy analyzing data.
• Individuals eager to learn and grow in digital advertising.
• Team players with a proactive attitude.
• Professionals interested in AI-powered marketing.

Why Join Brands2Be?

• Work on live campaigns across Healthcare, Real Estate, Education, Financial Services, and B2B.
• Learn from experienced performance marketers.
• Gain exposure to AI-powered campaign optimization through AdsIntelli.
• Fast-paced learning environment with excellent career growth opportunities.
• Competitive salary and performance-based incentives.