Content Manager

V&C Associates are excited to be working on newly created position.

Our client is one of the UK's most established FMCG businesses — a heritage brand that has held royal warrants for the past century, with a loyal customer base and a growing membership proposition at the heart of its strategy.

This is a newly created role with real ownership. You'll shape and deliver the brand's content strategy — building a distinctive editorial programme that brings its heritage, expertise and network to life across every channel, and drives engagement, acquisition and retention.

The Role

• Own the content strategy and annual editorial calendar, from concept through to delivery
• Create compelling themes, narratives and storytelling that bring the brand's heritage and expertise to life across food and drink, dining, travel, culture and luxury lifestyle
• Develop differentiated content aligned to customer tiers, commercial objectives and a premium brand positioning
• Produce and commission content across formats — editorial, film, social, email and events storytelling
• Work hand in hand with the Membership and Events teams to amplify experiences before, during and after each moment
• Collaborate with external brands, cultural institutions, chefs, producers and creators on co-created content and partnerships
• Leverage the client's unique producer and supplier network to unlock exclusive stories, access and collaborations
• Partner with Marketing, Buying, Private Clients and Hospitality teams to align content with business priorities
• Set clear objectives, budgets and success measures; use engagement, audience and commercial data to evolve the programme
• Stay ahead of emerging trends across luxury, food and drink, travel, culture and membership businesses

About You

• Proven experience leading content, editorial or brand storytelling for a premium or luxury brand
• Creative and commercially minded — you develop distinctive content that delivers measurable value
• Strong project management skills, comfortable running multiple projects with exceptional attention to detail
• A skilled relationship builder with partners, creators, brands and stakeholders at every level
• Data-literate: you use audience insight and performance metrics to shape content decisions
• Excellent writer and communicator, with impeccable editorial judgement and taste
• Naturally curious, with a genuine passion for luxury, food and drink, travel, culture and craftsmanship
• Entrepreneurial and self-directed — you thrive with autonomy in a newly created role
• Flexible on hours, including evening and occasional weekend events

The Benefits

An incredible package, including:

• Private medical cover
• Generous holiday allowance, with extra days
• Life insurance
• Bonus structure
• And much more