Web Content & SEO Specialist
Quick Overview
Job Description
A financial services organization in Vienna, Virginia, is seeking a Web Content & SEO Specialist for a hybrid contract opportunity. This role supports enterprise web content optimization by improving site health, enhancing discoverability, and maintaining high-quality digital experiences across web properties.
About the Opportunity:
Schedule: Monday to Friday
Hours: 8am to 4:30pm (EST)
Setting: Hybrid (3 days onsite per week)
Responsibilities:
Update and modernize existing web articles using current web components and content standards
Remap legacy content to updated taxonomy and tagging structures
Identify and implement internal linking opportunities to improve SEO and content discoverability
Monitor website quality by identifying broken links, 404 errors, and redirect needs
Review newly published content for SEO, accessibility, metadata, semantic markup, usability, and governance standards
Perform other duties, as needed
Qualifications:
Bachelor's degree in Journalism, Communications, Marketing, Information Technology, or a related field, or equivalent education and experience
Experience editing and publishing web content using a content management system
Strong experience with Adobe Experience Manager
Advanced knowledge of HTML, CSS, JavaScript, and web markup
Experience performing on-page and technical SEO optimization
Experience using Google Analytics or Adobe Analytics to evaluate content performance
Knowledge of digital usability, accessibility, and web content best practices
Experience supporting content governance and maintaining high-traffic websites
Strong written and verbal communication skills
Excellent organizational skills with exceptional attention to detail
Ability to manage multiple priorities in a fast-paced, collaborative environment
Desired Skills:
Adobe Experience Cloud knowledge
Experience supporting enterprise SEO initiatives
Experience modernizing legacy web content and digital experiences
Technical SEO, metadata optimization, redirects, and internal linking experience
Content governance and information architecture experience
Experience working in a fast-paced digital marketing or agency environment
Strong collaboration and relationship-building skills