Lead Generation Executive - Construction

The Role

We are looking for a confident, enthusiastic Lead Generation Executive to join our Business Development team.

This is a hands-on role focused on outbound lead generation, prospecting and appointment setting. Your main responsibility will be to speak with potential clients, introduce our services, identify opportunities and book qualified meetings for the Head of Business Development.

This is not a traditional hard-sales role. We are looking for someone who is comfortable picking up the phone, building rapport quickly and having professional conversations with people across the construction and built-environment sectors.

You will be working from a structured target list and will be expected to consistently generate new conversations and meetings for the wider BD team.

There may be opportunities to progress into a broader Business Development role in the future, but the immediate focus is lead generation and appointment setting. We are therefore particularly interested in someone who genuinely enjoys this type of role and is happy to make it their focus.

What You'll Be Doing

• Making outbound calls to existing and prospective clients
• Generating new leads and identifying potential opportunities
• Building rapport with contacts and creating interest in our services
• Qualifying prospects and understanding their requirements
• Booking high-quality meetings for the Head of Business Development
• Following up with prospects by phone and email
• Working systematically through an agreed target list
• Keeping accurate records of calls, conversations and opportunities within the CRM
• Working towards agreed lead-generation and booked-meeting targets
• Supporting the wider Business Development team with prospecting activity
• Developing a strong understanding of our services and the construction sector

Essential Experience

Construction industry experience is essential.

We are specifically looking for someone who has previous experience in lead generation, appointment setting, business development or telesales within the construction sector or a closely related built-environment industry.

You should already understand the basics of how the construction industry works and be comfortable speaking to people within the sector.

We're not looking for someone who simply wants to move into construction - you must be able to demonstrate previous lead-generation or business-development experience within construction.

Experience could include working for a:

• Construction company
• Contractor or subcontractor
• Fit-out company
• Building products or materials supplier
• Construction consultancy
• Architecture or design business
• Property or development business
• Interiors business
• Other construction-related organisation

The Person

We are looking for someone who is:

• Confident and enthusiastic on the telephone
• Naturally personable and able to build rapport quickly
• Comfortable speaking to new people every day
• Persistent and resilient when dealing with rejection
• Professional and credible when speaking with senior contacts
• Motivated by generating conversations and booking meetings
• Organised and able to manage a structured call list
• Comfortable working towards activity and meeting targets
• Consistent - happy to make calls every day and follow a process
• A strong communicator with an excellent telephone manner

You don't need to be an aggressive salesperson. In fact, we're looking for the opposite: someone who can have a natural, confident and professional conversation and create enough interest to secure the next meeting.

What We're Looking For

The successful candidate will have a proven track record of generating leads and/or booking meetings by telephone, ideally within construction.

We're particularly interested in someone who can demonstrate things such as:

• Number of calls or conversations generated
• Meetings booked
• Leads generated
• Conversion rates
• Previous prospecting targets
• Examples of winning a meeting from a cold or previously unengaged contact

We're much more interested in what you've actually achieved than simply having a polished CV.