Founding Marketer (Growth, GTM)

About the Role

This is a founding marketing role at an early-stage B2C healthtech startup, giving you the opportunity to build the marketing function entirely from scratch. You'll own growth, go-to-market strategy, and brand storytelling — working closely with leadership to drive revenue and user acquisition in the personalized health and diagnostics space.

What You'll Do

• Define and execute GTM strategy across channels to drive revenue and user growth.

• Lead brand positioning and storytelling to craft a compelling market narrative.

• Manage and optimize paid advertising across Google Ads, Meta, and LinkedIn.

• Oversee social media, partnership, and influencer marketing programs.

• Collaborate cross-functionally with product, sales, design, and customer success teams.

• Set and manage marketing budgets, forecast outcomes, and measure ROI across channels.

• Build and maintain performance dashboards using tools like GA4 and CRM integrations.

• Grow and mentor the marketing team as the company scales.

What We're Looking For

• 2–5 years of experience in B2C growth marketing, sales, or adjacent fields.

• Proven track record defining and executing multi-channel GTM strategies that drive revenue growth.

• Strong brand storytelling and positioning skills.

• Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.

• Experience with advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards).

• Experience managing influencer and partner marketing campaigns, including negotiation.

• Strong analytical skills for testing, iterating, and scaling marketing strategies.

• Comfortable managing budgets and forecasting across multiple channels.

• Experience building or leading a marketing function is a plus.

Compensation & Benefits

Salary range: €35,000 – €70,000 EUR annually. Visa sponsorship is available for this role.

Location

On-site in Berlin, Germany or Helsinki, Finland. Remote work is not available for this position.