Marketing Automation Manager

Location: Rockville, MarylandJob Type: PermanentCompensation Range: $110,000 - 120,000 per yearStep into a dynamic, high-visibility role where you will serve as the technical architect for a confidential, industry-leading insurance and financial security provider. You will lead the technological evolution of our direct-to-consumer communications by building a unified CRM and automation engine from the ground up.

Enjoy a flexible hybrid schedule and excellent work-life balance while positioning yourself for a clear, targeted promotional path into a strategic Responsibilities:Lead the technical architecture of the CRM platform, managing database hygiene, complex segmentation logic, and system governance. Engineer, test, and deploy automated email workflows to ensure flawless deliverability, rendering, and accurate performance tracking. Collaborate with digital and IT teams to seamlessly integrate web forms, landing pages, and core customer databases into one ecosystem.

Analyze system performance to proactively troubleshoot data flow, resolve sync errors, and optimize the customer journey. Qualifications:5 to 7 years of hands-on experience in marketing operations or CRM administration within a Direct-to-Consumer (D2C) environment. Deep technical expertise managing major marketing automation engines (e.g., HubSpot, Salesforce Marketing Cloud, or Marketo).Proven track record of owning complex database architecture, segmentation logic, and API/tool integrations.

Exceptional analytical skills with the ability to translate non-technical strategic briefs into robust, automated technical workflows.

Bonus Points: Active platform certifications (e.g., HubSpot, Salesforce, Marketo) or previous experience navigating compliance within the healthcare or insurance sectors.

JOBID: 19 Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants.

If you require a reasonable accommodation to make your application or interview experience a great one, please contact offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.