Senior Google Ads Specialist (NGO / Crowdfunding)

About True Hope Foundation

True Hope Foundation is one of India's fastest-growing crowdfunding platforms, helping NGOs and individual patients raise funds for life-saving treatments, animal welfare, disaster relief, old age homes, education, differently-abled individuals, and other humanitarian causes. Every campaign you manage has the potential to transform lives.

We are looking for an experienced Senior Google Ads Specialist who has successfully managed high-budget Google Ads campaigns for NGOs, charitable organizations, fundraising platforms, or crowdfunding campaigns. The ideal candidate should be capable of leading strategy, optimizing large-scale campaigns, and driving maximum donations while mentoring a growing performance marketing team.

Key Responsibilities

• Develop and execute high-performance Google Ads strategies for fundraising and donation campaigns.
• Manage monthly advertising budgets ranging from 50 Lakhs to 2+ Crores.
• Plan, launch, and optimize campaigns across:
• Google Search
• Performance Max
• Demand Gen
• YouTube Ads
• Display Network
• Discovery Campaigns
• Build donation-focused campaign structures that maximize ROAS and cost efficiency.
• Create advanced audience segmentation, remarketing, and donor acquisition strategies.
• Optimize Quality Score, CTR, Conversion Rate, CPA, and ROAS.
• Implement conversion tracking using Google Tag Manager, Google Analytics 4, and Google Ads Conversion Tracking.
• Track online donations, lead generation, and campaign attribution across multiple platforms.
• Perform keyword research, competitor analysis, audience research, and A/B testing.
• Work closely with creative, content, video editing, and web development teams to improve campaign performance.
• Analyze campaign data and prepare weekly and monthly performance reports with actionable insights.
• Stay updated with Google's latest advertising policies, AI features, and automation tools.
• Ensure compliance with Google Ads policies (where applicable).
• Mentor and guide junior performance marketers while maintaining campaign quality standards.

Required Skills & Qualifications

• 5-8+ years of hands-on Google Ads experience.
• Prior experience in NGO fundraising, charitable organizations, crowdfunding platforms, or donation-based marketing is highly preferred.
• Proven track record of managing large advertising budgets with measurable results.
• Strong understanding of:
• Google Search Ads
• Performance Max
• Demand Gen
• Display & YouTube Ads
• Google Analytics 4
• Google Tag Manager
• Conversion Tracking
• Data Studio / Looker Studio
• Experience in CRO (Conversion Rate Optimization).
• Strong analytical and problem-solving skills.
• Advanced Excel/Google Sheets reporting skills.
• Excellent communication and leadership abilities.
• Ability to work under pressure during emergency fundraising campaigns.

Preferred Qualifications

• Experience in healthcare fundraising or medical crowdfunding campaigns.
• Experience in disaster relief or humanitarian fundraising campaigns.
• Google Ads Certifications.
• Google Analytics Certification.
• Experience with CRM, donor journey optimization, and marketing automation.

What We're Looking For

• A data-driven performance marketer.
• Someone passionate about using digital marketing to create real-world impact.
• Strong leadership skills with experience managing teams.
• Strategic thinker capable of scaling fundraising campaigns nationally and internationally.
• Detail-oriented with exceptional optimization skills.