Digital Marketing Specialist

Why Join Wagner?

At Wagner, our people are the driving force behind everything we do. We’re committed to helping our employees grow through meaningful work, career development, and opportunities to learn and advance. Join a team that values collaboration, innovation, and the people who make our success possible. We offer excellent benefits and supply you with the tools you need to maximize your potential.
Benefits include:
Paid Time Off (PTO) Plan - Up to

96 hours
of PTO in your first year + 8 company paid holidays
Medical, dental, and vision insurance
Life and AD&D Insurance
Retirement Plans -

401K
eligible employees can receive a company contribution up to

7%
Tuition Reimbursement
Employee Assistance Program (EAP)
CEFCU - Employees have access to services including payroll deductions, savings, accounts, loans, VISA card and more
Additional Benefits include Supplemental life Insurance, Critical Illness + Accidental Insurance, ID WatchDog and discounted employee phone plans
Digital Marketing Specialists (DMS) manage email and other digital marketing initiatives which are designed to generate leads and create market awareness for the products and services that Wagner Equipment Co. and other lines of business provide to customers.

In this position, you will be required to oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. As a digital marketing specialist, you will also be required to collaborate with coworkers across departments to ensure maximum uptake of offerings. To be successful as a digital marketing specialist, you should demonstrate the ability to create accessible, engaging, and memorable content.

Pay Rate

$58,743.31 - $75,842.78 Annually
Pay rate is dependent upon education & experience.
Each Digital Marketing Specialists (DMS) is assigned generally as follows:
1. Cat Earthmoving Prime Cat Earthmoving Aftermarket/Trailers
2. Used/Heavy Rental/Wagner Cat Rentals/Allied Products
3. Power Systems Prime/AM/Rental/CES/Crushing and Screening a. Supplemental tasks (ABQ Based Specialist) i. Coordinate ordering of print materials ii. Event Assistance iii. Periodic Photography
4. Cat Digital Solutions/Cat Technology/Sitech/Wagner Recruitment/Cat Rewards/Cat Commercial Account. Other Duties- Print ads and print production, occasional website administration and page development.

Essential Functions

Reasonable accommodation may be made to enable individuals with disabilities to perform these essential functions. Collaborate with Sales/Pertinent Managers in the completion of Marketing Request Forms. Email Campaigns- Build, deploy, monitor, and report on automated email flows and customer journeys and manage an email frequency distribution plan. Landing Page- Content only, construction and deployment through Web FX and Will
Web Site- Do your own product specific web site reviews.

Internal Communication- (Copy reps and managers on email campaigns)
Lead Tracker and other Web FX Trackers and other digital metrics
Produce your own collateral as needed if Cat has not already created it. Collect your own customer lists. Segmenting or requesting. Have your own Hubspot iteration and send your own emails. Work with Marketing Data Analysts to produce a monthly email stats report and send to Chad and Tyler. Know your own Digital results by website/pages within your purview. Interface with sales managers and Tyler and Chad as needed to create marketing plans.

Track your own coop programs for the allied product you represent. Ecommerce retention marketing
Align marketing efforts with Caterpillar Differentiated Dealer Capabilities
Conceptualizing a multi-channel approach can validate campaign management through reporting on all digital channels. Sales Rep Communication and materials production
Branch Materials Production as needed. Coordinate with DMS- Digital. Be an expert on your products. Lead Tracker and other Web FX Trackers and other digital metrics
Provide content to Sarah for social media.

Review and approve content and calendar
Produce your own collateral. Maintain archives of all produced advertising and promotional content. Maintain CAT and Wagner Brand Identities in accordance with Global Advertising Framework
Collaborate with all Wagner departments in the development of appropriate content for departmental customer targeted email campaigns, and other digital assets based not only on Caterpillar campaign directives but also Wagner specific promotions. Advise staff and management on how to best optimize their content.

Develop and design other web deployed media advertisements and promotions. Ability to work in a team setting and manage priorities of multiple internal customers. Ability to influence across the organization and work effectively with all levels of management and staff. Ability to work well in a multitasking environment with frequent interruptions, paying close attention to details. Ability to apply marketing and sales concepts for the development of campaigns and promotions. Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective customers.

Ability to collaborate with Marketing Data Analysts to better understand and use Google Analytics to help guide content priorities, content needs and determine trends. Conduct AB Testing for the purpose of optimizing automated nurture campaigns. Knowledge of relevant hardware, software applications, and techniques used in email marketing such as Hubspot.

Accountable for SEO and PPC strategy for assigned products
Other duties as assigned by Manager
Required Education and Experience:
High School Diploma or GED
College degree required.
3+ years’ experience in digital/email marketing and promotion
Physical Demands:
Talking
Sitting
Use of Hands
Sedentary work that primarily involves sitting/standing but may require occasionally lifting and/or moving up to 25 pounds
Competencies:
Data Entry
Telephone Skills
Reading/Writing Skills
Reasoning Skills
Organizational Skills
Communication Skills
Math Skills
Intermediate knowledge of Website development
Advanced knowledge of marketing concepts
Intermediate knowledge of Microsoft Word, Excel, Power Point and Outlook
Advanced knowledge of HTML, InDesign, Adobe Photoshop, and Illustrator
HubSpot
Google:
a.

Ads b. Search Consol c. Analytics d. Tag Manager

Meta Ads
Word Press
Call Rail
Canva
LinkedIn Ads
Looker Studio
AI Automation
Travel Requirements:
1-25%
Work Environment:
Noise: Quiet
Indoors
Other Duties:
Job Offers are contingent upon all required pre-employment screenings which may include but are not limited to background checks, drug/alcohol testing, fit for duty testing, and any other job-related tests/screenings. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice. Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Wagner Equipment Co. is an EEO/AA/Veterans/Disabled employer.