Creative Designer - D2C

About Fraganote

Fraganote is a VC-backed Indian fragrance house redefining how modern India experiences perfume.We are deeply obsessed with blends, stories, and the emotional architecture of fragrance. Here, perfume isn't a product - it's identity, memory, mood, and cultural commentary.Conversations in our office range from olfactory construction to consumer psychology to whether a vanilla note should feel smoky, creamy, or quietly powerful.

Yes, we've turned popcorn into a perfume. Yes, it smells unexpectedly addictive.

Job Summary:

As the Senior Graphic Designer at Fraganote, you will drive the brand's visual direction across all digital and print touchpoints. You will collaborate with cross-functional teams to craft compelling, consistent, and innovative designs that reflect the essence of Fraganote. From packaging to performance ads to editorial layouts, you'll lead a small design team and ensure the brand stands out with elegance, emotion, and clarity.

Key Responsibilities:

• Own and evolve Fraganote's visual identity across all channels (website, social, packaging, campaigns, print).
• Lead and mentor junior designers.
• Collaborate with marketing, product, and content teams to conceptualize and execute creative assets.
• Oversee all stages of design from concept to final execution - ensuring high aesthetic quality and brand consistency.
• Design and review packaging, labels, lookbooks, product mockups, performance ad creatives, and retail collaterals.
• Ensure all assets are optimized for various platforms including Meta, Google Ads
• Manage timelines, workflows, and feedback cycles efficiently across multiple projects.
• Stay ahead of design trends in beauty, fashion, and lifestyle - infusing fresh perspectives into the brand.

Required Skills & Qualifications:

• Bachelor's degree in Graphic Design, Visual Arts, Communication Design, or a related field.
• At least 2 - 4 years of design experience, preferably in the beauty, fashion, lifestyle, or D2C space.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Canva, and After Effects (bonus) .
• Strong understanding of typography, color theory, visual hierarchy, and brand systems.
• Experience in packaging design, print production, and digital advertising.
• Ability to manage multiple projects and deliver quality work under tight deadlines.
• Eye for storytelling, minimal aesthetics, and brand alignment.