Digital Marketing Analyst - Banking
Why This Role Stands Out
This hybrid role offers a fantastic opportunity to leverage your digital marketing analytics and data visualization skills within a prestigious banking institution, directly impacting customer acquisition and retention strategies. You'll thrive here if you enjoy transforming complex data into actionable insights and collaborating with cross-functional teams to drive commercial success, with the flexibility to work from either Birmingham or Leeds. Apply now to make a significant impact and grow your career in the financial sector.
Quick Overview
Job Description
Digital Marketing Analyst required to work in a commercial banking team of a major bank (ideally with a background in Digital Marketing analytics and data vitualization) This role can be base in either Birmingham or Leeds with no specific preference.
You will assist the team in developing automated reporting and be responsible for collating data from multiple platforms and sources to create a clear end-to-end view of the customer journey - turning complex performance data into clear, actionable insight that drives commercial impact.
Working closely with marketing, product, UX, CRO and journey teams, you will provide analytical expertise to support strategic decisions around customer acquisition, engagement, conversion, and retention. From optimizing digital journeys and page designs to shaping campaign strategy, your insights will directly influence how the bank attracts and serves business customers online.
Key background required
Digital marketing analytics experience / Web Analytics / Data Virtualization / exposure to tools such as Heap / Content square or Google analytics.
Highly desirable - experience working in banks or financial services firms
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