Brand Manager - FMCG Drinks

Shape the future of iconic consumer brands and fast-track your career towards a Senior Brand Manager position within 6-12 months, in a business that is investing heavily in growth, innovation, and people.

Brand Manager

Location: Gloucestershire (Hybrid - 3 days onsite, 2 days WFH)
Salary: 40,000 - 45,000 + 10% Bonus
Working Pattern: Hybrid working (3 days onsite, 2 days from home)

The Opportunity

We're supporting a leading drinks business to recruit two Brand Managers to take ownership of exciting and well-loved consumer brands within its growing portfolio.

Created following a restructure and increased investment behind the brands, these positions offer a rare opportunity to take full ownership of brand strategy, innovation, activation, and growth plans while working closely with commercial, category, customer marketing, and operations teams.

These are development-focused appointments. The business is looking for ambitious marketers with strong foundations in brand management and the desire to progress, with a genuine opportunity to develop into Senior Brand Manager positions within the next 6-12 months.

Whether your strengths lie in strategic partnerships, media campaigns, experiential activation, or challenger brand building, there is significant scope to make an impact.

Key Responsibilities

• Develop and deliver annual brand plans and long-term brand strategies
• Own brand activation plans across media, digital, PR, experiential, and shopper channels
• Lead innovation projects from concept through to launch
• Identify growth opportunities across products, formats, channels, and partnerships
• Manage marketing budgets and maximise return on investment
• Utilise consumer insight and category trends to inform decision-making
• Work cross-functionally with Sales, Category, Insights, Finance, Technical, and Operations teams
• Manage agency relationships and challenge outputs to deliver best-in-class execution
• Monitor brand performance and implement actions to drive growth and profitability

What We're Looking For

• Brand management experience within FMCG, food, or drinks
• Strong understanding of brand building and consumer insight
• Excellent project management and stakeholder management capability
• Commercially aware with strong analytical skills
• Ambitious, proactive, and eager to develop
• Experience across activation, innovation, or partnerships would be advantageous

Additional Information

• Hybrid working (3 days onsite, 2 days from home)
• 10% annual bonus
• Significant investment and growth plans
• Genuine progression opportunity into Senior Brand Manager

Why Join?

This is an opportunity to join a business with an impressive portfolio of brands, significant investment behind its marketing agenda, and a culture that genuinely develops its people. You'll gain ownership, exposure, and the chance to accelerate your career while working on brands with real growth ambitions.