Senior Google Analytics Digital Measurement Strategist

Location: Remote (NY)
Employment Type: Contract

Position Summary

We are seeking a Senior Google Analytics Digital Measurement Strategist to lead digital measurement governance, analytics implementation, and data quality initiatives for a large-scale eCommerce environment. The ideal candidate will have deep expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), server-side tagging, consent management, and digital analytics. This role partners closely with Product, Marketing, Engineering, Legal, and Analytics teams to deliver scalable, privacy-compliant measurement solutions that generate actionable business insights.

Key Responsibilities

Measurement Strategy & Governance

• Define and own enterprise digital measurement strategy and governance standards.
• Partner with Product, Marketing, Business, and Engineering teams to establish measurement requirements and KPIs.
• Ensure analytics implementations support business objectives and reporting needs.
• Maintain tracking documentation, event taxonomy, and measurement standards.

Tag Management & Privacy Compliance

• Manage and optimize Google Tag Manager (Web & Server-Side) implementations.
• Design and maintain scalable data layer architecture.
• Implement, validate, and optimize GA4, marketing pixels, and server-side integrations.
• Ensure compliance with GDPR, CCPA, CPRA, and privacy regulations.
• Implement consent-aware tracking using platforms such as OneTrust, TrustArc, or Clarip.
• Monitor tag performance and continuously improve tracking quality.

Data Quality & Analytics

• Own analytics data quality, governance, and tracking accuracy.
• Conduct audits to identify missing events, duplicate tracking, and implementation issues.
• Develop QA processes and automated monitoring for analytics health.
• Partner with Product Managers, Developers, QA, and Data Engineering teams to ensure accurate analytics implementation.
• Support reporting teams by delivering reliable, actionable analytics data.

Stakeholder Management

• Act as the organization's subject matter expert for digital measurement.
• Present measurement strategies, findings, and recommendations to technical and business stakeholders.
• Build strong cross-functional relationships through data-driven guidance and governance.

Required Skills

• Advanced hands-on experience with Google Analytics 4 (GA4)
• Expert knowledge of Google Tag Manager (GTM)
• Experience implementing Server-Side Tagging
• Strong expertise in Data Layer Architecture
• Knowledge of Consent Management Platforms (OneTrust, TrustArc, Clarip, etc.)
• Strong understanding of JavaScript, HTML, and modern web technologies
• Experience troubleshooting analytics and marketing technology implementations
• Knowledge of GDPR, CCPA, CPRA, and digital privacy regulations
• Strong communication, presentation, and stakeholder management skills

Preferred Skills

• BigQuery
• Looker Studio
• Meta Conversion API (CAPI)
• eCommerce Analytics
• A/B Testing & Experimentation
• Attribution Modeling
• Digital Marketing Measurement
• Marketing Pixels & Tracking Technologies

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